The Biggest Lie You’re Telling Yourself About AI | Ep. 106
Tue Nov 18 2025
What if the problem isn’t AI... it’s your refusal to evolve?
In this episode, Ethan unpacks a raw conversation he had after delivering a keynote for a room full of coffee, tea, and water industry leaders. These are real businesses still bleeding from the shift to remote work. Now AI’s cutting deeper. One man pulled Ethan aside and said what many are thinking: “AI is killing my business.”
That one comment sparked a deeper conversation about blame, reinvention, and why clinging to the old way might be the most dangerous move of all.
You don’t need to pivot 180 degrees. Sometimes the shift is just a few degrees to the right. But you do need to shift. The future won’t wait for you to catch up.
What you will learn in this episode:
How to turn AI from a threat into a tool
How to spot when your business model is past its prime
How to pivot using "atomic adjacencies"
How to compete when cheaper options flood your market
How to mentally prepare for reinvention without losing yourself
Questions answered:
Is AI really the reason your business is struggling?
What’s the difference between a pivot and a realignment?
How do you know when it’s time to reinvent?
What if the office never comes back—then what?
Can you still grow in an industry that's shrinking?
Listen to the full episode now and decide: Are you going to wait for change, or are you going to move first?
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
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What if the problem isn’t AI... it’s your refusal to evolve? In this episode, Ethan unpacks a raw conversation he had after delivering a keynote for a room full of coffee, tea, and water industry leaders. These are real businesses still bleeding from the shift to remote work. Now AI’s cutting deeper. One man pulled Ethan aside and said what many are thinking: “AI is killing my business.” That one comment sparked a deeper conversation about blame, reinvention, and why clinging to the old way might be the most dangerous move of all. You don’t need to pivot 180 degrees. Sometimes the shift is just a few degrees to the right. But you do need to shift. The future won’t wait for you to catch up. What you will learn in this episode: How to turn AI from a threat into a tool How to spot when your business model is past its prime How to pivot using "atomic adjacencies" How to compete when cheaper options flood your market How to mentally prepare for reinvention without losing yourself Questions answered: Is AI really the reason your business is struggling? What’s the difference between a pivot and a realignment? How do you know when it’s time to reinvent? What if the office never comes back—then what? Can you still grow in an industry that's shrinking? Listen to the full episode now and decide: Are you going to wait for change, or are you going to move first? Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.