Ep 110: Creating What Doesn't Exist as a 1st Gen (with Kristelle Siarza)
Mon Oct 06 2025
Filipina entrepreneur Kristelle Siarza joins Nicole to talk about building what doesn't exist yet—first with Siarza, a full-service marketing/PR/video agency, and then with the Asian Business Collaborative (ABC), a nonprofit offering, education, language access, and advocacy for Asian-owned businesses.
They dig into:
Outcomes > outputs: moving beyond vanity metrics to community trust and lasting impact
Culture as strategy: letting family, fun, and belonging guide clients, campaigns, and team norms
Support systems: why nobody truly does it alone (and how to build your circle)
Permission to be multifaceted: owner, mom, advocate…and hot-air-balloon student pilot
You'll learn: how to choose values-aligned work, design case studies that show change (not just numbers), and use "aliveness" as a decision filter.
If this episode helped you rethink metrics or leadership, share it with a friend—and join Nicole's list for more culturally-informed tools for first & second gen leaders.
Links:
Siarza — https://www.siarza.com/
Asian Business Collaborative — https://asianpibc.org/
Connect with Kristelle — https://www.linkedin.com/in/kristellesiarza/
Connect with Nicole — https://www.linkedin.com/in/nicolecruzmba/
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Filipina entrepreneur Kristelle Siarza joins Nicole to talk about building what doesn't exist yet—first with Siarza, a full-service marketing/PR/video agency, and then with the Asian Business Collaborative (ABC), a nonprofit offering, education, language access, and advocacy for Asian-owned businesses. They dig into: Outcomes > outputs: moving beyond vanity metrics to community trust and lasting impact Culture as strategy: letting family, fun, and belonging guide clients, campaigns, and team norms Support systems: why nobody truly does it alone (and how to build your circle) Permission to be multifaceted: owner, mom, advocate…and hot-air-balloon student pilot You'll learn: how to choose values-aligned work, design case studies that show change (not just numbers), and use "aliveness" as a decision filter. If this episode helped you rethink metrics or leadership, share it with a friend—and join Nicole's list for more culturally-informed tools for first & second gen leaders. Links: Siarza — https://www.siarza.com/ Asian Business Collaborative — https://asianpibc.org/ Connect with Kristelle — https://www.linkedin.com/in/kristellesiarza/ Connect with Nicole — https://www.linkedin.com/in/nicolecruzmba/