Why Your Marriage Is the Secret Weapon Your Business Has Been Missing with Larry Pruett
Tue Oct 14 2025
Marriage isn't just about finding the right person - it's about becoming the right person while building systems that strengthen your relationship daily. In this episode your host Mike Forrester sits down with Larry Pruett, a marriage counselor and coach who, along with his wife Sue, helps married entrepreneurs navigate the unique challenges of adding business stress on top of relationship pressures. After 36 years of marriage and over 20 years as entrepreneurs, Larry reveals how getting your foundational relationship right creates a ripple effect that actually helps your business grow.
Larry discusses the critical importance of understanding your spouse's personality type and communication style, sharing how he learned to jump straight to the bottom line with his dominant, extroverted wife instead of boring her with spreadsheet details. He emphasizes that you can't work on your marriage without working on yourself, but you also can't focus 100% on yourself and 0% on the marriage - both require intentional daily attention and the understanding that you never fully "arrive" at mastery.
Your marriage sets the foundation for everything else in your life, including how your children will approach relationships in the future. Larry demonstrates through practical tools like "connection time", weekly date nights and annual getaway retreats how couples can stay connected during the chaos of raising children, building businesses and life overall. His approach shows that when couples prioritize their relationship and communicate effectively, they're not just building a strong marriage - they're modeling healthy relationships for their children and creating the stability needed for long-term success.
In this episode, you will be able to:
• Master the art of understanding your spouse through personality assessments, studying your wife's interests and intentional communication strategies
• Build sustainable connection rituals using daily 15-minute connection time and weekly date nights
• Create long-term relationship vision through annual retreats and family mission statements
• Navigate the entrepreneurial marriage challenge by balancing business stress with relationship priorities
• Develop effective communication patterns tailored to your spouse's personality type and processing style
• Establish proper relationship hierarchy with God first, marriage second, children third and everything else following
The key moments in this episode are:
00:08:30 - The Plate Spinning Analogy in Managing Multiple Life Areas
00:12:15 - Understanding Your Spouse Through Personality Assessments
00:16:40 - Communication Breakthrough: Bottom Line vs. Details
00:21:20 - Why You Must Work on Both Yourself and Your Marriage
00:25:50 - The 15-Minute Daily Connection Time System
00:30:15 - Training Kids to Respect Connection Time
00:34:40 - The Danger of Child-Centered Homes and Empty Nest Divorce
00:38:25 - Creating and Using a Family Mission Statement
Connect with Larry Pruett
Website
www.SideBySideBusiness.com
Free Resource
www.sidebysidebusiness.com/family
LinkedIn
https://www.linkedin.com/in/larrypruett/
Instagram
https://www.instagram.com/larryandsuepruett/
Facebook
a href="https://www.facebook.com/SidebySideBusiness" rel="noopener noreferrer"...
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Marriage isn't just about finding the right person - it's about becoming the right person while building systems that strengthen your relationship daily. In this episode your host Mike Forrester sits down with Larry Pruett, a marriage counselor and coach who, along with his wife Sue, helps married entrepreneurs navigate the unique challenges of adding business stress on top of relationship pressures. After 36 years of marriage and over 20 years as entrepreneurs, Larry reveals how getting your foundational relationship right creates a ripple effect that actually helps your business grow. Larry discusses the critical importance of understanding your spouse's personality type and communication style, sharing how he learned to jump straight to the bottom line with his dominant, extroverted wife instead of boring her with spreadsheet details. He emphasizes that you can't work on your marriage without working on yourself, but you also can't focus 100% on yourself and 0% on the marriage - both require intentional daily attention and the understanding that you never fully "arrive" at mastery. Your marriage sets the foundation for everything else in your life, including how your children will approach relationships in the future. Larry demonstrates through practical tools like "connection time", weekly date nights and annual getaway retreats how couples can stay connected during the chaos of raising children, building businesses and life overall. His approach shows that when couples prioritize their relationship and communicate effectively, they're not just building a strong marriage - they're modeling healthy relationships for their children and creating the stability needed for long-term success. In this episode, you will be able to: • Master the art of understanding your spouse through personality assessments, studying your wife's interests and intentional communication strategies • Build sustainable connection rituals using daily 15-minute connection time and weekly date nights • Create long-term relationship vision through annual retreats and family mission statements • Navigate the entrepreneurial marriage challenge by balancing business stress with relationship priorities • Develop effective communication patterns tailored to your spouse's personality type and processing style • Establish proper relationship hierarchy with God first, marriage second, children third and everything else following The key moments in this episode are: 00:08:30 - The Plate Spinning Analogy in Managing Multiple Life Areas 00:12:15 - Understanding Your Spouse Through Personality Assessments 00:16:40 - Communication Breakthrough: Bottom Line vs. Details 00:21:20 - Why You Must Work on Both Yourself and Your Marriage 00:25:50 - The 15-Minute Daily Connection Time System 00:30:15 - Training Kids to Respect Connection Time 00:34:40 - The Danger of Child-Centered Homes and Empty Nest Divorce 00:38:25 - Creating and Using a Family Mission Statement Connect with Larry Pruett Website www.SideBySideBusiness.com Free Resource www.sidebysidebusiness.com/family LinkedIn https://www.linkedin.com/in/larrypruett/ Instagram https://www.instagram.com/larryandsuepruett/ Facebook a href="https://www.facebook.com/SidebySideBusiness" rel="noopener noreferrer"...