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PodcastsRank #501
Artwork for Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

Marketecture Media, Inc.
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MarketingPodcastsBusinessInvestingENunited-statesSeveral times per week
5 / 5
Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. Get access to the full episodes by subscribing at Marketecture.tv.Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast.This podcast highlights the best short segments of each interview so you can hear what each vendor has to say. To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.
Top 1% by pitch volume (Rank #501 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
Several times per week
Episodes
356
Founded
N/A
Category
Marketing
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/marketecture-get-smart-fast
Cadence: Active weekly
Reply rate: 20–35%

Latest Episodes

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Episode 159: Bob Lord of Horizon on How Indie Agencies Compete

Fri Feb 06 2026

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Bob Lord, President of Horizon Media, joins Ari Paparo and Eric Franchi to talk about why independent agencies can move faster, how Horizon OS is built around an open partner ecosystem, and how AI is changing day to day agency work. They also cover Blu ID, performance-based pricing, the LLM ad debate, and key takeaways from IAB ALM. Takeaways Indie agencies move faster because they don’t carry legacy tech and data debt. Horizon OS keeps the stack open so brands can swap partners as needed. Blu ID links Horizon’s identity to client first-party data for more precise planning. Horizon wants performance based pay so incentives match business results. AI delivers quick wins through reconciliation and workflow automation. The ads debate is really a trust play between Anthropic and OpenAI. Chapters 00:00 Travel, Super Bowl, and AI talk. 04:22 Bob Lord joins the show. 06:38 Why holdcos struggle with tech and data debt. 08:17 Horizon OS and client access to data. 10:39 Switching agencies and owning first party data. 11:40 What Blu ID is. 12:13 Open ecosystem and partner plug-ins. 14:19 From staffing to growth partnership. 15:45 Performance based agency economics. 16:59 Why AI fits open systems. 18:12 Agent Q, Gemini, and fewer hallucinations. 20:14 AI wins: reconciliation and pitch work. 21:30 Horizon and Havas partnership. 23:41 Viveki then vs now. 28:45 LLM ad war and Anthropic ads. 36:33 IAB ALM and publisher AI accountability. 40:02 Project Ados and ADCP friction. 45:24 Earnings: Google, YouTube, Uber Ads. 51:56 Closing thoughts on open ecosystems. Learn more about your ad choices. Visit megaphone.fm/adchoices

More

Bob Lord, President of Horizon Media, joins Ari Paparo and Eric Franchi to talk about why independent agencies can move faster, how Horizon OS is built around an open partner ecosystem, and how AI is changing day to day agency work. They also cover Blu ID, performance-based pricing, the LLM ad debate, and key takeaways from IAB ALM. Takeaways Indie agencies move faster because they don’t carry legacy tech and data debt. Horizon OS keeps the stack open so brands can swap partners as needed. Blu ID links Horizon’s identity to client first-party data for more precise planning. Horizon wants performance based pay so incentives match business results. AI delivers quick wins through reconciliation and workflow automation. The ads debate is really a trust play between Anthropic and OpenAI. Chapters 00:00 Travel, Super Bowl, and AI talk. 04:22 Bob Lord joins the show. 06:38 Why holdcos struggle with tech and data debt. 08:17 Horizon OS and client access to data. 10:39 Switching agencies and owning first party data. 11:40 What Blu ID is. 12:13 Open ecosystem and partner plug-ins. 14:19 From staffing to growth partnership. 15:45 Performance based agency economics. 16:59 Why AI fits open systems. 18:12 Agent Q, Gemini, and fewer hallucinations. 20:14 AI wins: reconciliation and pitch work. 21:30 Horizon and Havas partnership. 23:41 Viveki then vs now. 28:45 LLM ad war and Anthropic ads. 36:33 IAB ALM and publisher AI accountability. 40:02 Project Ados and ADCP friction. 45:24 Earnings: Google, YouTube, Uber Ads. 51:56 Closing thoughts on open ecosystems. Learn more about your ad choices. Visit megaphone.fm/adchoices

Key Metrics

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Pitches sent
113
From PodPitch users
Rank
#501
Top 1% by pitch volume (Rank #501 of 50,000)
Average rating
5.0
Ratings count may be unavailable
Reviews
2
Written reviews (when available)
Publish cadence
Several times per week
Active weekly
Episode count
356
Data updated
Feb 10, 2026
Social followers
28.5K

Public Snapshot

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MarketingPodcastsBusinessInvesting
Country
United States
Language
English
Language (ISO)
Release cadence
Several times per week
Latest episode date
Fri Feb 06 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
20–35%
Public band
Response time band
3–6 days
Public band
Replies received
1–5
Public band

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
28.5K
Contact available
Yes
Masked on public pages
Sponsors detected
Yes
Guest format
Yes

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Sponsor signals
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Sponsor mentionsLikely
Ad-read historyAvailable
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Reviews

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5 / 5
RatingsN/A
Written reviews2

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Frequently Asked Questions About Marketecture: Get Smart. Fast.

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What is Marketecture: Get Smart. Fast. about?

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. Get access to the full episodes by subscribing at Marketecture.tv.Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast.This podcast highlights the best short segments of each interview so you can hear what each vendor has to say. To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.

How often does Marketecture: Get Smart. Fast. publish new episodes?

Several times per week

How many listeners does Marketecture: Get Smart. Fast. get?

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