Why Strategy Comes Before Systems
Mon Feb 02 2026
In this first episode under our new name, Jovana Vujnic unpacks one of the biggest challenges facing businesses today: using AI and automation without losing their brand.
From Jeanswest’s AI marketing fail to chatbot disasters at Air Canada and Taco Bell, we explore what happens when businesses implement tech without strategic alignment, and how to avoid those mistakes.
Jovana also shares why The Bumper Blueprint was created, how it closes the gap between strategy and execution, and what great automation actually looks like (hint: Fisher & Paykel’s AI-powered store personalisation is one to watch).
Whether you're a business owner, freelancer, or agency partner trying to build smarter systems, this episode gives you the clarity you need to move forward — with strategy first.
Why AI doesn’t break your brand but exposes it
The “Brand Action Gap” that keeps businesses stuck
How poor customer journey design leads to viral tech failures
The difference between tactical tools and strategic systems
What good looks like: a real-world example of Salesforce and Fisher & Paykel’s AI alignment
Why The Bumper Blueprint™ is more than a framework
Strategy insights from a brand perspective
Salesforce Personalisation use case (Fisher & Paykel)
Bumper Leads → https://bumperleads.com
Website: https://bumperleads.com
LinkedIn: linkedin.com/in/jovanavujnic
If this episode sparked ideas or gave you clarity, share it with a friend or teammate who needs to hear it.
And don’t forget to hit Subscribe and leave a review — it helps more people build systems that last.
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In this first episode under our new name, Jovana Vujnic unpacks one of the biggest challenges facing businesses today: using AI and automation without losing their brand. From Jeanswest’s AI marketing fail to chatbot disasters at Air Canada and Taco Bell, we explore what happens when businesses implement tech without strategic alignment, and how to avoid those mistakes. Jovana also shares why The Bumper Blueprint was created, how it closes the gap between strategy and execution, and what great automation actually looks like (hint: Fisher & Paykel’s AI-powered store personalisation is one to watch). Whether you're a business owner, freelancer, or agency partner trying to build smarter systems, this episode gives you the clarity you need to move forward — with strategy first. Why AI doesn’t break your brand but exposes it The “Brand Action Gap” that keeps businesses stuck How poor customer journey design leads to viral tech failures The difference between tactical tools and strategic systems What good looks like: a real-world example of Salesforce and Fisher & Paykel’s AI alignment Why The Bumper Blueprint™ is more than a framework Strategy insights from a brand perspective Salesforce Personalisation use case (Fisher & Paykel) Bumper Leads → https://bumperleads.com Website: https://bumperleads.com LinkedIn: linkedin.com/in/jovanavujnic If this episode sparked ideas or gave you clarity, share it with a friend or teammate who needs to hear it. And don’t forget to hit Subscribe and leave a review — it helps more people build systems that last.