How to Attract Coaching Clients From Your Podcast with Wendy McCallum
Wed Feb 04 2026
Episode DescriptionWhat’s actually working for coaches in 2026 when it comes to client acquisition?
In this episode, Jessica sits down with Wendy McCallum—former lawyer turned business coach and founder of the Business Building Bootcamp—to unpack how Wendy has built a thriving coaching business for more than 15 years… and why she’s doubling down on podcasts, conversations, and human-first marketing.
Wendy shares:
Why she still uses the same “old-school” strategies she relied on in the early daysHow her podcast became her top-of-funnel growth engineThe one-to-many “open house” strategy that converts listeners into clientsHow SEO and blogging quietly drive new leads every weekWhy AI search tools like ChatGPT are now sending clients her wayAnd how coaches can grow without forcing themselves into marketing that feels misaligned
If you’re a coach in your first five years—or simply tired of chasing shiny marketing tactics—this conversation is a must-listen.
What You’ll Learn in This EpisodeWhy relationship-driven marketing is making a comebackHow Wendy structures her Business Building Bootcamp and open housesThe real role podcasts play in building trust and authorityHow to choose podcast topics your ideal clients are already searching forSimple SEO strategies that compound over timeWhy voice notes, Looms, and personal outreach outperform automation for many coachesThe importance of finding a marketing strategy that actually brings you joy
Resources & Links MentionedWendy’s Website: https://wendymccallum.comBusiness Building Bootcamp Info: http://wendymccallum.com/bbbWendy’s Podcast: The Coaching Edge
Loved This Episode?If you enjoyed this behind-the-scenes look at how real coaches are growing their businesses, subscribe to the podcast and leave a review—it helps more coaches discover these conversations.
And don’t forget to share this episode with a fellow coach who’s rethinking their marketing strategy in 2026!
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Episode DescriptionWhat’s actually working for coaches in 2026 when it comes to client acquisition? In this episode, Jessica sits down with Wendy McCallum—former lawyer turned business coach and founder of the Business Building Bootcamp—to unpack how Wendy has built a thriving coaching business for more than 15 years… and why she’s doubling down on podcasts, conversations, and human-first marketing. Wendy shares: Why she still uses the same “old-school” strategies she relied on in the early daysHow her podcast became her top-of-funnel growth engineThe one-to-many “open house” strategy that converts listeners into clientsHow SEO and blogging quietly drive new leads every weekWhy AI search tools like ChatGPT are now sending clients her wayAnd how coaches can grow without forcing themselves into marketing that feels misaligned If you’re a coach in your first five years—or simply tired of chasing shiny marketing tactics—this conversation is a must-listen. What You’ll Learn in This EpisodeWhy relationship-driven marketing is making a comebackHow Wendy structures her Business Building Bootcamp and open housesThe real role podcasts play in building trust and authorityHow to choose podcast topics your ideal clients are already searching forSimple SEO strategies that compound over timeWhy voice notes, Looms, and personal outreach outperform automation for many coachesThe importance of finding a marketing strategy that actually brings you joy Resources & Links MentionedWendy’s Website: https://wendymccallum.comBusiness Building Bootcamp Info: http://wendymccallum.com/bbbWendy’s Podcast: The Coaching Edge Loved This Episode?If you enjoyed this behind-the-scenes look at how real coaches are growing their businesses, subscribe to the podcast and leave a review—it helps more coaches discover these conversations. And don’t forget to share this episode with a fellow coach who’s rethinking their marketing strategy in 2026!