282. AI Changed Roofing Marketing Forever | What Roofers Must Do in 2026
Thu Jan 29 2026
Get clarity on your 2026 roofing marketing strategy and what to focus on moving forward.
AI has changed roofing marketing forever. As we head into 2026, the gap between roofing companies who understand this shift and those who don’t is widening fast.
In this episode, Joseph sits down with Sydney Vasquez, Marketing Director at Contractor Dynamics, to break down what roofers must do in 2026 to stay competitive as AI, technology, and consumer behavior continue to evolve.
This conversation is based on what we’re seeing every day working with roofing companies across the country, along with real insights from RoofCon, CertainTeed workshops, and live contractor conversations.
What we cover:
0:28 – Setting the stage at CertainTeed and RoofCon
2:05 – How AI is impacting roofing marketing (and what it won’t replace)
3:42 – Why human connection matters more in the AI era
4:49 – The offline marketing comeback for roofers
5:42 – Why real faces on video beat AI and stock content
7:22 – How roofers should distribute video in 2026
10:55 – The tracking problem holding roofing companies back
16:07 – Speed to lead in the age of AI
If you’re a roofing company owner or leader who wants:
More control over your marketingBetter ROI from your ad spendClear direction heading into 2026
Book a free call with our team at Contractor Dynamics and get clarity on your next best steps.
👉 https://call.contractordynamics.com/yt
About Contractor Dynamics:
We help roofing companies build and run their own marketing systems so they can grow with clarity, confidence, and control. We work with companies from $1M to $100M+ across the US, training their teams to install predictable, sustainable marketing systems that actually work.
Subscribe for more:
Weekly videos on roofing marketing, leadership, content strategy, and building a five-mile-famous brand.
Connect with Contractor Dynamics
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#RoofingMarketing #RoofingCompany #RoofingBusiness #RoofingContractor #MarketingForRoofers #RoofingLeads #ContractorMarketing #HomeServiceMarketing #RoofingGrowth #AIinMarketing #RoofingTechnology #RoofingContent #VideoMarketing #SpeedToLead #ContractorDynamics
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Get clarity on your 2026 roofing marketing strategy and what to focus on moving forward. AI has changed roofing marketing forever. As we head into 2026, the gap between roofing companies who understand this shift and those who don’t is widening fast. In this episode, Joseph sits down with Sydney Vasquez, Marketing Director at Contractor Dynamics, to break down what roofers must do in 2026 to stay competitive as AI, technology, and consumer behavior continue to evolve. This conversation is based on what we’re seeing every day working with roofing companies across the country, along with real insights from RoofCon, CertainTeed workshops, and live contractor conversations. What we cover: 0:28 – Setting the stage at CertainTeed and RoofCon 2:05 – How AI is impacting roofing marketing (and what it won’t replace) 3:42 – Why human connection matters more in the AI era 4:49 – The offline marketing comeback for roofers 5:42 – Why real faces on video beat AI and stock content 7:22 – How roofers should distribute video in 2026 10:55 – The tracking problem holding roofing companies back 16:07 – Speed to lead in the age of AI If you’re a roofing company owner or leader who wants: More control over your marketingBetter ROI from your ad spendClear direction heading into 2026 Book a free call with our team at Contractor Dynamics and get clarity on your next best steps. 👉 https://call.contractordynamics.com/yt About Contractor Dynamics: We help roofing companies build and run their own marketing systems so they can grow with clarity, confidence, and control. We work with companies from $1M to $100M+ across the US, training their teams to install predictable, sustainable marketing systems that actually work. Subscribe for more: Weekly videos on roofing marketing, leadership, content strategy, and building a five-mile-famous brand. Connect with Contractor Dynamics Website Facebook Instagram LinkedIn #RoofingMarketing #RoofingCompany #RoofingBusiness #RoofingContractor #MarketingForRoofers #RoofingLeads #ContractorMarketing #HomeServiceMarketing #RoofingGrowth #AIinMarketing #RoofingTechnology #RoofingContent #VideoMarketing #SpeedToLead #ContractorDynamics