Strategy Over Tools: Podcast Lead Generation & Systems with Nathalie Doremieux
Tue Feb 03 2026
When you transition from Silicon Valley software engineering to the creative world of podcasting, you bring a unique "systems-first" perspective. This week, Josh Troche sits down with Nathalie Doremieux, founder of The Membership Lab, to discuss why brand building with podcasting is the ultimate tool for humanizing complex business systems.
Nathalie reveals her "logical" path from IT to marketing and why hearing a person’s voice accelerates the trust factor in a way that written text simply cannot. One of my favorite things about thie episode is that Nathalie really dives into how to change a podcast into a scalable lead-generation engine.
In this episode, we dive deep into:
The Buyer’s Journey: Why you must reverse engineer your ideal client's workflow to understand where a podcast actually fits.Asset Episodes: How to identify and create specific episodes designed to live in your CRM and nurture sequences for years.The Quality vs. Volume Myth: Why 50% of podcasts have 30 downloads or less...and why that’s plenty if you're reaching the right people ready to write checks.Eliminating Friction: How being your authentic self on mic acts as a natural filter, attracting your ideal clients and repelling those who aren't a fitThe "Shelve It or Do It" Rule: A blunt, necessary piece of advice for any business owner stuck in the procrastination loop.Connect with Nathalie Doremieux:
Website: themembershiplab.com Free Resources: podcastleadflow.comLinkedIn: Nathalie Doremieux If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch
Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/
Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford
Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast
Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM
Want to read about this? Check the blog!
https://www.pedalstomperproductions.com/blog
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When you transition from Silicon Valley software engineering to the creative world of podcasting, you bring a unique "systems-first" perspective. This week, Josh Troche sits down with Nathalie Doremieux, founder of The Membership Lab, to discuss why brand building with podcasting is the ultimate tool for humanizing complex business systems. Nathalie reveals her "logical" path from IT to marketing and why hearing a person’s voice accelerates the trust factor in a way that written text simply cannot. One of my favorite things about thie episode is that Nathalie really dives into how to change a podcast into a scalable lead-generation engine. In this episode, we dive deep into: The Buyer’s Journey: Why you must reverse engineer your ideal client's workflow to understand where a podcast actually fits.Asset Episodes: How to identify and create specific episodes designed to live in your CRM and nurture sequences for years.The Quality vs. Volume Myth: Why 50% of podcasts have 30 downloads or less...and why that’s plenty if you're reaching the right people ready to write checks.Eliminating Friction: How being your authentic self on mic acts as a natural filter, attracting your ideal clients and repelling those who aren't a fitThe "Shelve It or Do It" Rule: A blunt, necessary piece of advice for any business owner stuck in the procrastination loop.Connect with Nathalie Doremieux: Website: themembershiplab.com Free Resources: podcastleadflow.comLinkedIn: Nathalie Doremieux If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast? https://www.pedalstomperproductions.com/contact-bedford Book your time in our state of the art studios: https://www.pedalstomperproductions.com/podcast Join our Discord Server and let's chat about your podcast https://discord.gg/CWk9aUuNtM Want to read about this? Check the blog! https://www.pedalstomperproductions.com/blog