Ep. 61: Real Estate and AI Systems That Last
Fri Feb 06 2026
In this episode, REBL Risty sits down with San Diego real estate expert Melina Rissone to explore how strategic marketing, video, and reviews directly impact client success. Melina shares how she leverages content, analytics, and systems to serve seniors, divorcing couples, and homeowners navigating major life transitions. This conversation highlights how thoughtful marketing creates trust, visibility, and better outcomes for clients.
Key Takeaways
-Asking clients how they want to be served is the foundation of earning five-star reviews
-Strategic video marketing drives more visibility, more offers, and stronger negotiating positions
-Repurposing content across blogs, video, email, and social media saves time and increases consistency
-Seniors and divorcing homeowners need more than a real estate agent; they need guidance and trusted resources
-Accurate home value reports play a critical role in major life transitions and financial planning
More
In this episode, REBL Risty sits down with San Diego real estate expert Melina Rissone to explore how strategic marketing, video, and reviews directly impact client success. Melina shares how she leverages content, analytics, and systems to serve seniors, divorcing couples, and homeowners navigating major life transitions. This conversation highlights how thoughtful marketing creates trust, visibility, and better outcomes for clients. Key Takeaways -Asking clients how they want to be served is the foundation of earning five-star reviews -Strategic video marketing drives more visibility, more offers, and stronger negotiating positions -Repurposing content across blogs, video, email, and social media saves time and increases consistency -Seniors and divorcing homeowners need more than a real estate agent; they need guidance and trusted resources -Accurate home value reports play a critical role in major life transitions and financial planning