Your First 5 Minutes Are Costing You Millions
Tue Feb 03 2026
Most roofing companies don’t have a lead problem.
They have a response time problem.
In this video, Jim breaks down the most overlooked part of the customer journey- what happens in the first 5 minutes after a lead comes in.
And the numbers don’t lie:
• Most contractors don’t answer fast enough
• Buyers go with the first company that responds
• After 5 minutes, your chances drop off hard
• Fixing this ONE thing can add serious revenue without buying more leads
This is a practical breakdown of why speed to lead matters, where most companies mess it up, and how tightening it up can change your business fast.
If you want to run a tighter operation, book more jobs, and stop letting good leads slip through the cracks, this one’s worth your time.
Listen to the episode on Spotify & Apple Podcasts (293) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
- AI Roofing Revolution: https://roofingpod.com/airoofingrevolution
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
IG: https://www.instagram.com/roofingsuccess/
FB: https://www.facebook.com/groups/roofingsuccess
Join Our Facebook Group: https://roofingpod.com/facebook
📱 Text Jim @ (612) 512-1812 – Say Hi!
💬 Leave Us a Review: https://roofingpod.com/review
00:00 – Why Roofing Sales Processes Have Hidden Leaks
02:10 – What Speed to Lead Really Means in Roofing
05:05 – Why 5 Minutes or Less Is Non-Negotiable
08:40 – How to Audit Your Roofing Company’s Response Time
12:15 – How to Book Appointments Without Controlling Sales Calendars
16:30 – The “Booked-For-You” Method Explained
21:10 – How Faster Booking Improves Close Rates
26:00 – What Speed to Quote Looks Like in High-Performing Roofing Companies
31:45 – How Digital Quotes and Signatures Increase Close Rates 30–40%
More
Most roofing companies don’t have a lead problem. They have a response time problem. In this video, Jim breaks down the most overlooked part of the customer journey- what happens in the first 5 minutes after a lead comes in. And the numbers don’t lie: • Most contractors don’t answer fast enough • Buyers go with the first company that responds • After 5 minutes, your chances drop off hard • Fixing this ONE thing can add serious revenue without buying more leads This is a practical breakdown of why speed to lead matters, where most companies mess it up, and how tightening it up can change your business fast. If you want to run a tighter operation, book more jobs, and stop letting good leads slip through the cracks, this one’s worth your time. Listen to the episode on Spotify & Apple Podcasts (293) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS: - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive - AI Roofing Revolution: https://roofingpod.com/airoofingrevolution - The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review 00:00 – Why Roofing Sales Processes Have Hidden Leaks 02:10 – What Speed to Lead Really Means in Roofing 05:05 – Why 5 Minutes or Less Is Non-Negotiable 08:40 – How to Audit Your Roofing Company’s Response Time 12:15 – How to Book Appointments Without Controlling Sales Calendars 16:30 – The “Booked-For-You” Method Explained 21:10 – How Faster Booking Improves Close Rates 26:00 – What Speed to Quote Looks Like in High-Performing Roofing Companies 31:45 – How Digital Quotes and Signatures Increase Close Rates 30–40%