Your Audience: The Ultimate Market Guide
Mon Jan 19 2026
Start the year right with the latest Marketplace intel from Screen Australia Head of Market and Audience Rakel Tansley.
Throughout the podcast, Tansley gives insight into how the Screen Australia Market and Audience team collates investment data and deal terms to provide an overview of the domestic and global marketplace, including how the data is interpreted to identify trends and develop publicly available resources for producers and filmmakers. She also discusses the rise of direct-to-audience and the microdrama, the importance of retaining IP and non-exclusive terms, the big genre and format hitters from MIPCOM (cozy crime or family co-viewing, anyone?), filling the gaps in your finance plan, and the top ten territories buying Australian content.
"Considering [Australia is] a very small pool, we land a very large wave internationally," Tansley says. "Screen Australia are in a privileged position that we get to see globally what is happening across the whole distribution landscape, across all mediums. And we get to see those deal terms, those licence periods, the fees being paid, and expenses being taken, so we can help navigate and help negotiate the best deals to make sure that's fair and reasonable across the board."
Further Reading and Resources
Sales agents and distributors
Checklist when negotiating film and TV distribution deals
Podcast: How to make marketplace intel work for you
Market Profiles
More
Start the year right with the latest Marketplace intel from Screen Australia Head of Market and Audience Rakel Tansley. Throughout the podcast, Tansley gives insight into how the Screen Australia Market and Audience team collates investment data and deal terms to provide an overview of the domestic and global marketplace, including how the data is interpreted to identify trends and develop publicly available resources for producers and filmmakers. She also discusses the rise of direct-to-audience and the microdrama, the importance of retaining IP and non-exclusive terms, the big genre and format hitters from MIPCOM (cozy crime or family co-viewing, anyone?), filling the gaps in your finance plan, and the top ten territories buying Australian content. "Considering [Australia is] a very small pool, we land a very large wave internationally," Tansley says. "Screen Australia are in a privileged position that we get to see globally what is happening across the whole distribution landscape, across all mediums. And we get to see those deal terms, those licence periods, the fees being paid, and expenses being taken, so we can help navigate and help negotiate the best deals to make sure that's fair and reasonable across the board." Further Reading and Resources Sales agents and distributors Checklist when negotiating film and TV distribution deals Podcast: How to make marketplace intel work for you Market Profiles