Ethical Persuasion: How to Hear "YES" More Often w/ Patrick Van Der Burght
Sun Feb 01 2026
Are you struggling with Sales?
How do you get potential customers to say YES?
Meet Patrick Van Der Burght!
Patrick is a Cialdini Certified Trainer in Ethical Persuasion, Author of 'How to Hear YES More Often', a Podcast Host who teaches professionals to be ethically more persuasive using Behavioural Science. He has been teaching Ethical Persuasion since the year 2000, is a Founding Member of the Cialdini Institute, and a Cialdini Certified Trainer and Coach.
One of his passions is to educate young adults about the life skills of ethical persuasion so they can benefit their entire lives and make the world a better place. School principals and School HR departments can approach him to make educational contributions to students ages 15-22.
Research shows that unethical use of persuasion science leads to long-term disaster, and ethical use leads to both short- and long-term success. This is why teams (and your audience) really embrace this way of communicating, and use it.
Success in your business and your private goals depends on convincing others about your products, services, or ideas. World-leading organisations urge businesses to develop their team’s persuasion skills, and that businesses seek persuasion skills in new employees.
On this episode, Patrick details why many confuse being persuasive vs being manipulative.
Listen as Patrick shares:- why you are not making sales- how to build stronger relationships- what is Persuasion Science- ethically applying the persuasion principles- the 7 Principles of Persuasion- if it's ethical to persuade- manipulation vs ethical persuasion- how we make buying decisions- how to elevate your business communication- how successful business skyrocket their sales
...and so much more!
Connect with Patrick:Website: https://ethicalpersuasion.com.au
Additional Resoruces:FREE Resources on Ethical Persuasion"How To Hear YES More Often" by Patrick Van Der Burght on Amazon"Ethical Persuasion Unlocked Podcast" hosted by Patrick Van Der Burght"Influence: The Psychology of Persuasion" by Dr. Robert B. Caldini on Amazon
Listen to the Podcast, subscribe, leave a rating and a review:Apple: https://podcasts.apple.com/us/podcast/ethical-persuasion-how-to-hear-yes-more-often-w-patrick/id1614151066?i=1000747659720Spotify: https://open.spotify.com/episode/32aOJDMCl3K2ES9H1nNo43?si=-HPMwRVgRMepbup6dNdY9Qhttps://open.spotify.com/episode/32aOJDMCl3K2ES9H1nNo43YouTube: https://youtu.be/jZotSe8zxmM
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Are you struggling with Sales? How do you get potential customers to say YES? Meet Patrick Van Der Burght! Patrick is a Cialdini Certified Trainer in Ethical Persuasion, Author of 'How to Hear YES More Often', a Podcast Host who teaches professionals to be ethically more persuasive using Behavioural Science. He has been teaching Ethical Persuasion since the year 2000, is a Founding Member of the Cialdini Institute, and a Cialdini Certified Trainer and Coach. One of his passions is to educate young adults about the life skills of ethical persuasion so they can benefit their entire lives and make the world a better place. School principals and School HR departments can approach him to make educational contributions to students ages 15-22. Research shows that unethical use of persuasion science leads to long-term disaster, and ethical use leads to both short- and long-term success. This is why teams (and your audience) really embrace this way of communicating, and use it. Success in your business and your private goals depends on convincing others about your products, services, or ideas. World-leading organisations urge businesses to develop their team’s persuasion skills, and that businesses seek persuasion skills in new employees. On this episode, Patrick details why many confuse being persuasive vs being manipulative. Listen as Patrick shares:- why you are not making sales- how to build stronger relationships- what is Persuasion Science- ethically applying the persuasion principles- the 7 Principles of Persuasion- if it's ethical to persuade- manipulation vs ethical persuasion- how we make buying decisions- how to elevate your business communication- how successful business skyrocket their sales ...and so much more! Connect with Patrick:Website: https://ethicalpersuasion.com.au Additional Resoruces:FREE Resources on Ethical Persuasion"How To Hear YES More Often" by Patrick Van Der Burght on Amazon"Ethical Persuasion Unlocked Podcast" hosted by Patrick Van Der Burght"Influence: The Psychology of Persuasion" by Dr. Robert B. Caldini on Amazon Listen to the Podcast, subscribe, leave a rating and a review:Apple: https://podcasts.apple.com/us/podcast/ethical-persuasion-how-to-hear-yes-more-often-w-patrick/id1614151066?i=1000747659720Spotify: https://open.spotify.com/episode/32aOJDMCl3K2ES9H1nNo43?si=-HPMwRVgRMepbup6dNdY9Qhttps://open.spotify.com/episode/32aOJDMCl3K2ES9H1nNo43YouTube: https://youtu.be/jZotSe8zxmM