Finding your edge; how to master your messaging.
Tue Jan 13 2026
Most coaches aren’t struggling with content.They’re struggling with clarity.
If you feel like your posts are “fine” but forgettable…If your page gets watched but not trusted…If you’re tired of sounding like everyone else in your industry…
This episode is for you.
In this training, I break down how to find your edge through messaging—the thing that makes people instantly understand what you stand for, who you’re for, and why you’re the authority.
We’re not talking about clever hooks or trendy phrases.We’re talking about the core message that:
Shapes how people perceive you
Makes your content hit harder
Turns attention into demand
I walk you through a simple but confronting exercise to help you:
Identify the belief your audience keeps lying to themselves aboutArticulate your point of view with convictionStop blending in and start leadingFollow me for more
More
Most coaches aren’t struggling with content.They’re struggling with clarity. If you feel like your posts are “fine” but forgettable…If your page gets watched but not trusted…If you’re tired of sounding like everyone else in your industry… This episode is for you. In this training, I break down how to find your edge through messaging—the thing that makes people instantly understand what you stand for, who you’re for, and why you’re the authority. We’re not talking about clever hooks or trendy phrases.We’re talking about the core message that: Shapes how people perceive you Makes your content hit harder Turns attention into demand I walk you through a simple but confronting exercise to help you: Identify the belief your audience keeps lying to themselves aboutArticulate your point of view with convictionStop blending in and start leadingFollow me for more