#94 - The Mastery of Coaching: Building Elite Clients with Luka Hocevar
Tue Feb 03 2026
What separates a "personal trainer" from a world-class coach? It’s not just the sets and reps—it’s the ability to manage the psychology, the environment, and the identity of the person in front of you.
In this deep-dive coaching roundtable, Cody McBroom is joined by fitness industry legend Luka Hocevar (Vigor Ground Fitness). Together, they pull back the curtain on what it takes to achieve mastery in the craft of coaching. They discuss the delicate balance of General Physical Preparation (GPP) vs. Bodybuilding, why "Accountability is a love language," and how to use the "Alter Ego" effect to break through client plateaus.
In this episode, we discuss:
- The Decathlete Approach: How to balance concurrent training goals without sacrificing aesthetics or performance.
- The "Alter Ego" Strategy: Why your clients might need to step into a new identity to overcome their hardest personal barriers.
- Environment vs. Genetics: Why your community is often the loudest signal in your biological success.
- The Art of Communication: Why listening is a coach's most underrated tool and how to tailor your "coaching language" to different personalities.
- The Mastery Gap: Transitioning from "knowing" to "doing," and the non-negotiable systems required to run a high-level coaching business.
- The Intuitive Eating Transition: How (and when) to move a client from rigid tracking to sustainable, value-based eating.
Whether you are a coach looking to level up your craft or an athlete trying to understand the "why" behind your program, this conversation with Luka Hocevar provides the blueprint for high-performance living.
Connect with Luka Hocevar:
- Instagram: https://www.instagram.com/lukahocevar/
- Training/Gym: https://www.vigorgroundfitness.com/
Connect with Cody:
- Instagram: https://www.instagram.com/codymcbroom/
- Training/Coaching: https://tailoredcoachingmethod.com/
GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/
📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com
❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE:
⇨ question.choosehardpodcast.com
ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS:
⇨ www.fatlosstransformation.com {1-On-1 Coaching}
⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}
📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:
⇨ www.thetailoredtrainer.com
🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL:
⇨https://www.tailoredcoachingmethod.shop/collections/all
💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off):
https://jockofuel.com/discount/CHOOSEHARD
🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES:
- SPOTIFY: https://bit.ly/tlrd-transformations-spotify
- APPLE PODCASTS:https://apple.co/3GPlDxG
GET MORE FREE CONTENT AT THE LINKS BELOW:
📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog
💾 FREE GUIDES: https://tailoredcoachingmethod.com/guides
IG -https://www.instagram.com/codymcbroom
YOUTUBE - https://www.youtube.com/codymcbroom1
INQUIRIES – info@tailoredcoachingmethod.com
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What separates a "personal trainer" from a world-class coach? It’s not just the sets and reps—it’s the ability to manage the psychology, the environment, and the identity of the person in front of you. In this deep-dive coaching roundtable, Cody McBroom is joined by fitness industry legend Luka Hocevar (Vigor Ground Fitness). Together, they pull back the curtain on what it takes to achieve mastery in the craft of coaching. They discuss the delicate balance of General Physical Preparation (GPP) vs. Bodybuilding, why "Accountability is a love language," and how to use the "Alter Ego" effect to break through client plateaus. In this episode, we discuss: - The Decathlete Approach: How to balance concurrent training goals without sacrificing aesthetics or performance. - The "Alter Ego" Strategy: Why your clients might need to step into a new identity to overcome their hardest personal barriers. - Environment vs. Genetics: Why your community is often the loudest signal in your biological success. - The Art of Communication: Why listening is a coach's most underrated tool and how to tailor your "coaching language" to different personalities. - The Mastery Gap: Transitioning from "knowing" to "doing," and the non-negotiable systems required to run a high-level coaching business. - The Intuitive Eating Transition: How (and when) to move a client from rigid tracking to sustainable, value-based eating. Whether you are a coach looking to level up your craft or an athlete trying to understand the "why" behind your program, this conversation with Luka Hocevar provides the blueprint for high-performance living. Connect with Luka Hocevar: - Instagram: https://www.instagram.com/lukahocevar/ - Training/Gym: https://www.vigorgroundfitness.com/ Connect with Cody: - Instagram: https://www.instagram.com/codymcbroom/ - Training/Coaching: https://tailoredcoachingmethod.com/ GET 20% OFF ALL CHOOSE-HARD MERCH, USING CODE PODCAST20 AT CHECKOUT: https://choose-hard.shop/ 📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com ❓ASK YOUR QUESTION FOR THE NEXT Q&A EPISODE: ⇨ question.choosehardpodcast.com ℹ️ LEARN MORE ABOUT OUR ONLINE COACHING PROGRAMS: ⇨ www.fatlosstransformation.com {1-On-1 Coaching} ⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody} 📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE: ⇨ www.thetailoredtrainer.com 🛒 PURCHASE YOUR CHOOSE HARD HAT & JOURNAL: ⇨https://www.tailoredcoachingmethod.shop/collections/all 💊 JOCKOFUEL SUPPLEMENTS (Code CHOOSEHARD for 20% Off): https://jockofuel.com/discount/CHOOSEHARD 🎙️CLIENT CASE STUDIES & TRANSFORMATION STORIES: - SPOTIFY: https://bit.ly/tlrd-transformations-spotify - APPLE PODCASTS:https://apple.co/3GPlDxG GET MORE FREE CONTENT AT THE LINKS BELOW: 📖 FREE ARTICLES: https://tailoredcoachingmethod.com/blog 💾 FREE GUIDES: https://tailoredcoachingmethod.com/guides IG -https://www.instagram.com/codymcbroom YOUTUBE - https://www.youtube.com/codymcbroom1 INQUIRIES – info@tailoredcoachingmethod.com