5 Metrics You Should Be Tracking in Your Business
Mon Jan 26 2026
If you’re not tracking the right numbers in your business, you could be leaving thousands, tens of thousands, or even hundreds of thousands of dollars on the table without realizing it. In this episode of Talk With Olena, I break down the five key business metrics every immigration consultant and service-based business owner should be tracking if they want to grow in a sustainable, lean, and intentional way. This is not about vanity metrics or going viral. It’s about understanding what’s actually driving consultations, retainers, and aligned clients in your business. We walk through the full client journey, from visibility all the way to signing the right clients, and I explain exactly what to track, why it matters, and how these numbers work together. If your marketing feels like throwing spaghetti at the wall or you’re busy but not seeing consistent results, this episode will give you clarity. 👇 Let’s connect:Sign up for the 3-Step Marketing Reset Workshop 🚀👇https://www.olenaweber.com/marketing-reset-workshop📍 Chat with me on LinkedIn:https://www.linkedin.com/in/olena-weber/📌 Apply to work with me:https://docs.google.com/forms/d/e/1FAIpQLSevWPQg-4QpiPjEwWT2OfqJXATL5hofsJa-k-Xb9T0hcQ6dRg/viewform⏱️ Episode Timestamps: 00:00 – Introduction: Why these 5 metrics matter01:05 – Metric #1: Visibility (reach, views, and awareness) 04:10 – Metric #2: Nurturing (engagement and trust building) 07:55 – Metric #3: Interest (DMs, emails, link clicks) 11:15 – Metric #4: Consultations booked and where they come from 13:50 – Metric #5: “Green” consultations and why this is the deal breaker 18:10 – Green, orange, red clients: how to categorize your consults 20:20 – Final thoughts: what tracking data unlocks for your growth
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If you’re not tracking the right numbers in your business, you could be leaving thousands, tens of thousands, or even hundreds of thousands of dollars on the table without realizing it. In this episode of Talk With Olena, I break down the five key business metrics every immigration consultant and service-based business owner should be tracking if they want to grow in a sustainable, lean, and intentional way. This is not about vanity metrics or going viral. It’s about understanding what’s actually driving consultations, retainers, and aligned clients in your business. We walk through the full client journey, from visibility all the way to signing the right clients, and I explain exactly what to track, why it matters, and how these numbers work together. If your marketing feels like throwing spaghetti at the wall or you’re busy but not seeing consistent results, this episode will give you clarity. 👇 Let’s connect:Sign up for the 3-Step Marketing Reset Workshop 🚀👇https://www.olenaweber.com/marketing-reset-workshop📍 Chat with me on LinkedIn:https://www.linkedin.com/in/olena-weber/📌 Apply to work with me:https://docs.google.com/forms/d/e/1FAIpQLSevWPQg-4QpiPjEwWT2OfqJXATL5hofsJa-k-Xb9T0hcQ6dRg/viewform⏱️ Episode Timestamps: 00:00 – Introduction: Why these 5 metrics matter01:05 – Metric #1: Visibility (reach, views, and awareness) 04:10 – Metric #2: Nurturing (engagement and trust building) 07:55 – Metric #3: Interest (DMs, emails, link clicks) 11:15 – Metric #4: Consultations booked and where they come from 13:50 – Metric #5: “Green” consultations and why this is the deal breaker 18:10 – Green, orange, red clients: how to categorize your consults 20:20 – Final thoughts: what tracking data unlocks for your growth