Marketing for Good: Lessons in Social Impact with Joni Avram
Mon Oct 20 2025
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In this episode of Talking Impact, we sit down with Joni Avram, international consultant, educator, and founder of Cause & Effect Marketing, whose work has helped more than 100 organizations turn good intentions into measurable social change. With a background spanning law, politics, behavioural science, and social marketing, Joni brings a rare blend of insight and practicality to conversations about what truly drives change.
Together, Joni and Chris explore why awareness alone isn’t enough, how to build campaigns that inspire action through hope instead of fear, and what it takes for organizations to lead with authenticity and purpose. Whether you’re a business leader, educator, or changemaker, this episode offers powerful lessons in values-driven leadership, impact design, and the future of meaningful social innovation.
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Send us a text In this episode of Talking Impact, we sit down with Joni Avram, international consultant, educator, and founder of Cause & Effect Marketing, whose work has helped more than 100 organizations turn good intentions into measurable social change. With a background spanning law, politics, behavioural science, and social marketing, Joni brings a rare blend of insight and practicality to conversations about what truly drives change. Together, Joni and Chris explore why awareness alone isn’t enough, how to build campaigns that inspire action through hope instead of fear, and what it takes for organizations to lead with authenticity and purpose. Whether you’re a business leader, educator, or changemaker, this episode offers powerful lessons in values-driven leadership, impact design, and the future of meaningful social innovation.