How to Build a Profitable Neighborhood Bar from Scratch with Zach Yurchuck of Truck & Tap
Wed Feb 04 2026
A lot of people think you need years of bar experience to open or run a successful bar.
That assumption keeps a lot of people stuck or broke.
Today, I’m talking with Zach Yurchuck of Truck & Tap, who helped build a profitable, multi-location neighborhood bar brand without coming from the bar industry.
We get into why smaller bars often outperform big ones, why hiring for personality beats hiring for experience, and how clear systems make both staff and guests happier.
If you run a bar, want to open one, or are trying to grow without burning out your team, this episode will give you perspective you can actually apply.
📧 Connect with Zach Yurchuck
zach@truckandtap.com
🍺 Truck & Tap Website
https://truckandtap.com
🍻 TAPS @ PH’EAST
https://tapsatpheast.com
📍 PH’EAST at The Battery Atlanta
https://pheastatl.com
🔴 Learn More: 🔴
📌 Want a personalized bar growth plan?
Book your FREE STRATEGY SESSION here
→ https://barbusinesscoach.com/strategy-session
🚨 Want a stronger team and better bar culture?
Grab the free Bar Culture Workbook now
→ https://barbusinesspodcast.com
📢 Get FREE ACCESS to a group that understands the bar business
→ https://www.facebook.com/groups/barbusinessnation
🚀 Snag my books "How to Make Top-Shelf Profits in the Bar Business!" and "Menus that Sell".
→ https://barbusinesscoach.com/book/
Our Partners:
QuixSpec Bar and Restaurant Intelligence
Business intelligence that actually works! Make confident, data-driven decisions that directly impact your bottom line.
https://www.quixspec.com
Dining Alliance
Dining Alliance helps foodservice operators of all sizes unlock real savings and earn CashBack through our industry-leading rebate program.
https://mydiningalliance.com/register/easy/?c=cjps&segment=Restaurant
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A lot of people think you need years of bar experience to open or run a successful bar. That assumption keeps a lot of people stuck or broke. Today, I’m talking with Zach Yurchuck of Truck & Tap, who helped build a profitable, multi-location neighborhood bar brand without coming from the bar industry. We get into why smaller bars often outperform big ones, why hiring for personality beats hiring for experience, and how clear systems make both staff and guests happier. If you run a bar, want to open one, or are trying to grow without burning out your team, this episode will give you perspective you can actually apply. 📧 Connect with Zach Yurchuck zach@truckandtap.com 🍺 Truck & Tap Website https://truckandtap.com 🍻 TAPS @ PH’EAST https://tapsatpheast.com 📍 PH’EAST at The Battery Atlanta https://pheastatl.com 🔴 Learn More: 🔴 📌 Want a personalized bar growth plan? Book your FREE STRATEGY SESSION here → https://barbusinesscoach.com/strategy-session 🚨 Want a stronger team and better bar culture? Grab the free Bar Culture Workbook now → https://barbusinesspodcast.com 📢 Get FREE ACCESS to a group that understands the bar business → https://www.facebook.com/groups/barbusinessnation 🚀 Snag my books "How to Make Top-Shelf Profits in the Bar Business!" and "Menus that Sell". → https://barbusinesscoach.com/book/ Our Partners: QuixSpec Bar and Restaurant Intelligence Business intelligence that actually works! Make confident, data-driven decisions that directly impact your bottom line. https://www.quixspec.com Dining Alliance Dining Alliance helps foodservice operators of all sizes unlock real savings and earn CashBack through our industry-leading rebate program. https://mydiningalliance.com/register/easy/?c=cjps&segment=Restaurant