My Husband Hired a Fitness Coach... Here's What Made Him *actually* Buy
Tue Jan 13 2026
In Episode 175 of the Best Coach Ever podcast, we’re getting scrappy in the best way possible. Recorded straight from Lynette’s kitchen table, this episode breaks down a real-life buying decision that reveals exactly why clients choose one coach over another.
Using her husband’s experience interviewing multiple fitness coaches, Lynette pulls back the curtain on what really matters to buyers—from how they search for coaches on Instagram, to why follower count can actually repel the right client, to what makes a sales call convert (or completely flop). If you’ve ever wondered why someone booked a call but didn’t buy—or why you’re being overlooked despite being “qualified”—this episode will change how you see marketing and sales forever.
If you want to attract better-fit clients, sell with confidence, and stop overthinking your credentials, this episode is for you.
If you love this episode, don’t forget to leave a 5-star rating and review—it’s the easiest way to support the show and help more coaches find these conversations.
In this episode, we cover:
1) Scrappy Mode & Why This Episode Matters [0:00 – 3:10]
-Recording imperfectly to keep momentum and take messy action.
-Why this real-life example reveals how buyers actually make decisions.
2) How Buyers Search for Coaches Online [3:11 – 7:05]
-Why people search Instagram by identity and goals—not credentials.
-The importance of niche language and clearly stating who you help.
3) Values, Vibes & Relatability Sell First [7:06 – 11:20]
-How shared lifestyle, values, and personality create instant trust.
-Why “aspirational” branding can repel the right buyer.
4) Why Big Followings Can Be a Turnoff [11:21 – 14:55]
-The assumption that big audiences mean less personal attention.
-Why intimacy and access matter more than perceived authority.
5) Where the First Sales Call Went Wrong [14:56 – 18:45]
-Over-explaining processes instead of selling the outcome.
-How lack of leadership on a sales call kills buyer confidence.
6) What a High-Converting Sales Call Looks Like [18:46 – 22:40]
-Asking better questions and letting the client do the talking.
-Clearly connecting your expertise to the client’s desired outcome.
7) The Real Reason Clients Say “Yes” [22:41 – 25:00]
-Why confidence and clarity matter more than credentials.
-How emotional connection + sales leadership close the deal.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://wcmprogram.com
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In Episode 175 of the Best Coach Ever podcast, we’re getting scrappy in the best way possible. Recorded straight from Lynette’s kitchen table, this episode breaks down a real-life buying decision that reveals exactly why clients choose one coach over another. Using her husband’s experience interviewing multiple fitness coaches, Lynette pulls back the curtain on what really matters to buyers—from how they search for coaches on Instagram, to why follower count can actually repel the right client, to what makes a sales call convert (or completely flop). If you’ve ever wondered why someone booked a call but didn’t buy—or why you’re being overlooked despite being “qualified”—this episode will change how you see marketing and sales forever. If you want to attract better-fit clients, sell with confidence, and stop overthinking your credentials, this episode is for you. If you love this episode, don’t forget to leave a 5-star rating and review—it’s the easiest way to support the show and help more coaches find these conversations. In this episode, we cover: 1) Scrappy Mode & Why This Episode Matters [0:00 – 3:10] -Recording imperfectly to keep momentum and take messy action. -Why this real-life example reveals how buyers actually make decisions. 2) How Buyers Search for Coaches Online [3:11 – 7:05] -Why people search Instagram by identity and goals—not credentials. -The importance of niche language and clearly stating who you help. 3) Values, Vibes & Relatability Sell First [7:06 – 11:20] -How shared lifestyle, values, and personality create instant trust. -Why “aspirational” branding can repel the right buyer. 4) Why Big Followings Can Be a Turnoff [11:21 – 14:55] -The assumption that big audiences mean less personal attention. -Why intimacy and access matter more than perceived authority. 5) Where the First Sales Call Went Wrong [14:56 – 18:45] -Over-explaining processes instead of selling the outcome. -How lack of leadership on a sales call kills buyer confidence. 6) What a High-Converting Sales Call Looks Like [18:46 – 22:40] -Asking better questions and letting the client do the talking. -Clearly connecting your expertise to the client’s desired outcome. 7) The Real Reason Clients Say “Yes” [22:41 – 25:00] -Why confidence and clarity matter more than credentials. -How emotional connection + sales leadership close the deal. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com