Decision Fatigue Is Killing Your Progress - How High-Level Coaches Think Differently | #0174 | The Business Of Online Coaching Podcast
Mon Feb 02 2026
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Afro here.
In this episode, Farah and I unpack a silent killer of progress for online coaches: decision fatigue.
Not the big, dramatic decisions you think you need more time for, but the constant, daily “mental admin” that slowly drains your momentum, chips away at your confidence, and keeps you stuck in hesitation.
I break decision-making into two simple phases: first, how you gather information (learning), and second, how you actually choose (deciding).
Most coaches don’t struggle because they lack intelligence or ambition.
They struggle because they don’t have a process.
And when you don’t choose, life chooses for you.
We talk through practical ways to sharpen your judgement using critical thinking, filtering options through your core values, learning from past experiences, and knowing when to seek expert input (without outsourcing your responsibility).
We share real examples from our own life, from choosing the right nursery environment for our children, to navigating big transitions like relocating countries, and how those decisions become clearer when you know what you value and what you are willing to trade off.
Then we go deeper into the thinking tools high-level coaches use to make cleaner, faster decisions: cause and effect, first-order consequences, and first principles thinking.
If you’ve ever felt overwhelmed when you try to make a move in your business (hiring, pricing, offers, content, systems), this part will land.
You’ll hear why “I need to hire someone” isn’t a decision, it’s a reaction, and how breaking decisions down into their true components leads to better outcomes and fewer costly mistakes.
We also share a simple rule that will help you stop waiting for perfect certainty: you don’t need 100% of the information to decide.
In fact, if you’re waiting for that, you’re usually procrastinating.
There’s a sweet spot where you have enough clarity to move, and enough flexibility to course-correct.
If you’ve been feeling mentally crowded, slow to take action, or like you’re constantly “thinking about it” without moving forward, this episode will give you a practical framework to cut through the noise, make decisions with more confidence, and keep your business moving in the right direction.
Click play and steal the decision-making process we use to keep progressing, even when life is full.
For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here:
https://www.facebook.com/groups/healthypricinghealthyprofits
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Check the link at the bottom of the description to join our FREE Group. Afro here. In this episode, Farah and I unpack a silent killer of progress for online coaches: decision fatigue. Not the big, dramatic decisions you think you need more time for, but the constant, daily “mental admin” that slowly drains your momentum, chips away at your confidence, and keeps you stuck in hesitation. I break decision-making into two simple phases: first, how you gather information (learning), and second, how you actually choose (deciding). Most coaches don’t struggle because they lack intelligence or ambition. They struggle because they don’t have a process. And when you don’t choose, life chooses for you. We talk through practical ways to sharpen your judgement using critical thinking, filtering options through your core values, learning from past experiences, and knowing when to seek expert input (without outsourcing your responsibility). We share real examples from our own life, from choosing the right nursery environment for our children, to navigating big transitions like relocating countries, and how those decisions become clearer when you know what you value and what you are willing to trade off. Then we go deeper into the thinking tools high-level coaches use to make cleaner, faster decisions: cause and effect, first-order consequences, and first principles thinking. If you’ve ever felt overwhelmed when you try to make a move in your business (hiring, pricing, offers, content, systems), this part will land. You’ll hear why “I need to hire someone” isn’t a decision, it’s a reaction, and how breaking decisions down into their true components leads to better outcomes and fewer costly mistakes. We also share a simple rule that will help you stop waiting for perfect certainty: you don’t need 100% of the information to decide. In fact, if you’re waiting for that, you’re usually procrastinating. There’s a sweet spot where you have enough clarity to move, and enough flexibility to course-correct. If you’ve been feeling mentally crowded, slow to take action, or like you’re constantly “thinking about it” without moving forward, this episode will give you a practical framework to cut through the noise, make decisions with more confidence, and keep your business moving in the right direction. Click play and steal the decision-making process we use to keep progressing, even when life is full. For more in-depth, personalised LIVE lessons, join our FREE community Healthy Pricing Healthy Profits here: https://www.facebook.com/groups/healthypricinghealthyprofits