The Truth About Red Light, Cryotherapy & Hyperbaric Chambers | Robin Kuehne
Thu Feb 05 2026
The wellness industry started with a lie, and Robin Kuehne isn’t afraid to say it. As someone who brought one of the first cryotherapy chambers to the US over 15 years ago, opens his talks at CryoCon with a slide that says “our industry started with a lie.” This conversation explores why the absence of regulation allows companies to make claims nobody verifies. He shares why franchises became his unexpected growth driver, how NeoScience tripled revenue by January, and his philosophy that integrity and transparency create the only sustainable competitive advantage when anyone can claim anything without consequence.
Learn what Wharton Business School will never teach you! Sign up for the ANTI-MBA today: https://bit.ly/46vct60
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Connect with Robin Kuehne
Website: https://bit.ly/45Q0l02
YouTube: https://bit.ly/4tjbWyJ
Instagram: https://bit.ly/4tfn4g0
LinkedIn: https://bit.ly/4tn8Z0c
Timestamps
00:00 Intro of Show
01:35 – Robin Kuehne’s Entrepreneurial Journey & Early Cryotherapy Origins
03:57 – Competition, Misinformation & Lack of Regulation in the Cryotherapy / Wellness Industry
10:14 – From Service Provider to Distributor to Manufacturer
12:23 – Evolution of Cryotherapy Technology & Early Adoption in the U.S.
15:31 – Deciding Which Wellness Protocol Is Right for a Patient
23:40 – Frequency, Dosage & Safety of Red Light Therapy
26:33 – Tests (and Limitations) for Measuring Mitochondrial Performance
29:59 – Robin’s Personal Wellness & Recovery Protocol
33:01 – What’s Next in the Wellness & Longevity Industry
34:54 – Cryo Sauna vs. Cryo Chamber vs. Cold Plunge
39:41 – Business Philosophy, Customer Service & Equipment Model
43:47 – Cryotherapy Modality That Didn’t Perform as Expected
45:16 – Business Growth, Franchises & Global Expansion
50:51 Connect with Robin
Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
More
The wellness industry started with a lie, and Robin Kuehne isn’t afraid to say it. As someone who brought one of the first cryotherapy chambers to the US over 15 years ago, opens his talks at CryoCon with a slide that says “our industry started with a lie.” This conversation explores why the absence of regulation allows companies to make claims nobody verifies. He shares why franchises became his unexpected growth driver, how NeoScience tripled revenue by January, and his philosophy that integrity and transparency create the only sustainable competitive advantage when anyone can claim anything without consequence. Learn what Wharton Business School will never teach you! Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Robin Kuehne Website: https://bit.ly/45Q0l02 YouTube: https://bit.ly/4tjbWyJ Instagram: https://bit.ly/4tfn4g0 LinkedIn: https://bit.ly/4tn8Z0c Timestamps 00:00 Intro of Show 01:35 – Robin Kuehne’s Entrepreneurial Journey & Early Cryotherapy Origins 03:57 – Competition, Misinformation & Lack of Regulation in the Cryotherapy / Wellness Industry 10:14 – From Service Provider to Distributor to Manufacturer 12:23 – Evolution of Cryotherapy Technology & Early Adoption in the U.S. 15:31 – Deciding Which Wellness Protocol Is Right for a Patient 23:40 – Frequency, Dosage & Safety of Red Light Therapy 26:33 – Tests (and Limitations) for Measuring Mitochondrial Performance 29:59 – Robin’s Personal Wellness & Recovery Protocol 33:01 – What’s Next in the Wellness & Longevity Industry 34:54 – Cryo Sauna vs. Cryo Chamber vs. Cold Plunge 39:41 – Business Philosophy, Customer Service & Equipment Model 43:47 – Cryotherapy Modality That Didn’t Perform as Expected 45:16 – Business Growth, Franchises & Global Expansion 50:51 Connect with Robin Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2