Contractors Edge Takes on Vegas (World Of Concrete Insights + Industry Talk)
Mon Feb 02 2026
The World of Concrete wasn't just about "concrete".
Mike and Anthony recap their time in Las Vegas, and break down what they saw across the halls, why networking after hours is where the real value lives, and what contractors can learn from how exhibitors position, differentiate, and pull people into their booth.
If you've been thinking "I just need more leads," this episode will be another reminder to find the leak in your funnel first. Better close rate, faster follow-up, tighter lead management, and a sharper offer will beat "more spend" every time.
Important Timestamps and Takeaways:
1:05 First time at World of Concrete, Anthony's Vegas culture shock
6:10 Best part of the show: branding, messaging, and booth "magnets"
10:30 The different halls and what contractors can learn from each in 2027
13:10 Networking after hours bringing more value than the expo itself
16:20 Chuck-in-a-truck to billion-dollar companies
20:10 Why trade shows are still alive and strong
23:00 What we heard at our booth: contractors think they need more leads
25:10 Fix the machine first: close rate, speed-to-lead, routing, margins
28:00 Differentiation: are you investing enough in how you present your company?
31:00 The "100 mph walk-by" lesson and booth energy
34:00 Karaoke, Fremont Street, and the fun side of conferences
37:30 Marketing trauma: why contractors say "Google Ads doesn't work"
40:00 Why Google Ads is still a good place to advertise (if ran correctly)
43:00 B2B can generate leads too, and manufacturers should build brand
47:00 Final thoughts: why contractors should attend WOC next year
Connect WithThe Contractors' Edge Hosts:
Mike Stiers on LinkedIn: https://www.linkedin.com/in/michaelstiers/
Anthony Brown on LinkedIn: https://www.linkedin.com/in/anthony-brown-419009106/
Podcast Sponsored by:
Will Blake and his team at Performance.IO
Sold the job? Great. Now keep the profit.
Per4mance.io is a pay for performance platform that helps you recruit and keep top talent, motivate installation teams, and simplify the whole process with clearer bonuses and less labor chaos.
Trusted by 50+ companies and 1,000+ tradesmen in North America.
Exclusive Contractors' Edge offer: book your demo using this link to get 2 free months. Offer ends March 31.
Tell Will's team you heard it on Contractors' Edge.
https://per4mance.io/contractors-edge-demo
Greenbaum Stiers Strategic Marketing Group
The all-in-one marketing solution for contractors and business owners looking to create predictable growth and revenue.
Learn more about our services and methods at www.greenbaumstiers.com
Visit The Contractors' Edge Website: www.yourcontractorsedge.com
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The World of Concrete wasn't just about "concrete". Mike and Anthony recap their time in Las Vegas, and break down what they saw across the halls, why networking after hours is where the real value lives, and what contractors can learn from how exhibitors position, differentiate, and pull people into their booth. If you've been thinking "I just need more leads," this episode will be another reminder to find the leak in your funnel first. Better close rate, faster follow-up, tighter lead management, and a sharper offer will beat "more spend" every time. Important Timestamps and Takeaways: 1:05 First time at World of Concrete, Anthony's Vegas culture shock 6:10 Best part of the show: branding, messaging, and booth "magnets" 10:30 The different halls and what contractors can learn from each in 2027 13:10 Networking after hours bringing more value than the expo itself 16:20 Chuck-in-a-truck to billion-dollar companies 20:10 Why trade shows are still alive and strong 23:00 What we heard at our booth: contractors think they need more leads 25:10 Fix the machine first: close rate, speed-to-lead, routing, margins 28:00 Differentiation: are you investing enough in how you present your company? 31:00 The "100 mph walk-by" lesson and booth energy 34:00 Karaoke, Fremont Street, and the fun side of conferences 37:30 Marketing trauma: why contractors say "Google Ads doesn't work" 40:00 Why Google Ads is still a good place to advertise (if ran correctly) 43:00 B2B can generate leads too, and manufacturers should build brand 47:00 Final thoughts: why contractors should attend WOC next year Connect WithThe Contractors' Edge Hosts: Mike Stiers on LinkedIn: https://www.linkedin.com/in/michaelstiers/ Anthony Brown on LinkedIn: https://www.linkedin.com/in/anthony-brown-419009106/ Podcast Sponsored by: Will Blake and his team at Performance.IO Sold the job? Great. Now keep the profit. Per4mance.io is a pay for performance platform that helps you recruit and keep top talent, motivate installation teams, and simplify the whole process with clearer bonuses and less labor chaos. Trusted by 50+ companies and 1,000+ tradesmen in North America. Exclusive Contractors' Edge offer: book your demo using this link to get 2 free months. Offer ends March 31. Tell Will's team you heard it on Contractors' Edge. https://per4mance.io/contractors-edge-demo Greenbaum Stiers Strategic Marketing Group The all-in-one marketing solution for contractors and business owners looking to create predictable growth and revenue. Learn more about our services and methods at www.greenbaumstiers.com Visit The Contractors' Edge Website: www.yourcontractorsedge.com