Stop overthinking lead gen!
Sat Feb 07 2026
Lead generation is not complicated. It is conversations. In this Coach’s Corner, Carla breaks it down into a simple, sustainable approach that helps Double Duty Agents stop spiraling and start building momentum.
Episode Overview
This podcast is for the real estate agents building their dream life and business on their terms, especially if you're working another job, raising a family, or building it all at once. In this episode of the Double Duty Agent Podcast, Carla brings a simple truth back to the center of lead generation: it just means talking to people and starting with the people who already know you.
You’ll learn:
Why lead generation is simple math, and how the 10 percent rule can calm the overwhelmHow to stop being a “secret agent” and start making sure your people know you can helpHow to choose one lead gen strategy that fits your schedule, then do it consistentlyThe four outcomes every lead gen conversation should create, even if it does not turn into business today
This isn’t just content. This is coaching. Let’s go.
Quotable Moment: “Lead generation is not complicated. It’s just talking to people.”
Coaching Reflection Question
What came up for you as you listened to this episode? If you felt resistance, what fear is underneath it, and what is one small, aligned action you can take today?
Links + Resources
Weekly newsletter: https://DoubleDutyPodcast.comPast episode to pair with this topic: Coach’s Corner on the Magic QuestionLead gen reminder: Your database is always pillar one
Let’s Connect
Join the community and get weekly coaching in your inbox at https://DoubleDutyPodcast.com.
Share this episode with one other agent who needs it, and if you found value, leave a 5-star review to help us grow this movement.
Send us a text
More
Lead generation is not complicated. It is conversations. In this Coach’s Corner, Carla breaks it down into a simple, sustainable approach that helps Double Duty Agents stop spiraling and start building momentum. Episode Overview This podcast is for the real estate agents building their dream life and business on their terms, especially if you're working another job, raising a family, or building it all at once. In this episode of the Double Duty Agent Podcast, Carla brings a simple truth back to the center of lead generation: it just means talking to people and starting with the people who already know you. You’ll learn: Why lead generation is simple math, and how the 10 percent rule can calm the overwhelmHow to stop being a “secret agent” and start making sure your people know you can helpHow to choose one lead gen strategy that fits your schedule, then do it consistentlyThe four outcomes every lead gen conversation should create, even if it does not turn into business today This isn’t just content. This is coaching. Let’s go. Quotable Moment: “Lead generation is not complicated. It’s just talking to people.” Coaching Reflection Question What came up for you as you listened to this episode? If you felt resistance, what fear is underneath it, and what is one small, aligned action you can take today? Links + Resources Weekly newsletter: https://DoubleDutyPodcast.comPast episode to pair with this topic: Coach’s Corner on the Magic QuestionLead gen reminder: Your database is always pillar one Let’s Connect Join the community and get weekly coaching in your inbox at https://DoubleDutyPodcast.com. Share this episode with one other agent who needs it, and if you found value, leave a 5-star review to help us grow this movement. Send us a text