The Lisa Bean Podcast

"If it feels harder than it should… you're probably on the right track in the beginning." In this episode, let's tackle the questions business owners are typing into Google. From doing everything yourself, to charging your worth, burning out, fearing failure and feeling like an "imposter", let's look at what it really takes to make money in business - and why most people quit just before it starts working. 🎥 Watch the episode on YouTube What's Covered in This Episode (Timestamps) 00:00 – Why "doing everything yourself" is normal (at the start) 00:25 – The structure chart no one ever writes (but should) 01:10 – "I have too many ideas" and why creativity is both a gift and a curse 02:13 – Why starting new ideas keeps resetting your success 02:37 – Charging your worth: confidence vs competence 03:20 – Burnout: why it happens and how to stop it 04:25 – If your products aren't selling, it's a marketing problem 05:53 – Fear of failure and why business is only ever a hypothesis 07:22 – What Lisa actually teaches (no vegan recipes involved) 07:46 – Imposter syndrome doesn't exist (according to Lisa) 09:03 – What really stops people achieving their goals 09:47 – The biggest opportunity in business right now "I'm Doing Everything Myself" — Why That's Not Actually the Problem One of the most common frustrations business owners raise is: "The problem with my business is I'm doing everything myself." Lisa's response is refreshingly grounded. In the beginning, that's not a failure - it's reality. Before you can delegate, you need enough margin to: Pay yourself Pay the business Pay another human being That's the order. The mistake? Assuming you should already be outsourcing before the business can sustain it. Try this to inspire yourself:  Write a structure chart, showing: Who you'll hire in 12 months Who you'll hire in 2 years What their role is What their objectives are "Is something about that that makes it real," Lisa says. In the meantime: Use freelancers Hire VAs Use platforms like People Per Hour Leverage technology (schedulers, AI tools, content repurposing) But until you can afford to pay someone properly? "Do the work. Do the frickin' work." The Real Cost of "Too Many Ideas" Another Google favourite: "The problem with my business is I have too many ideas." Lisa doesn't see creativity as the enemy. In fact, she links it directly to entrepreneurship — particularly for neurodivergent founders. Creativity is the gift. Lack of completion is the curse. Here's the hard truth Lisa delivers: You cannot have all of these ideas and hope to be successful. There is a straight line between: A vision A project Delivery Repetition If you keep changing the course, the offer, the format, or the idea - you keep starting from zero. This is the teachable moment most people avoid: Every time you start a brand new idea, you reset your progress. Lisa explains that success comes from: Repeating the same course until it sells Using the same social media platform / format until it works Letting creativity sit within the project — not outside of it If you stop, start again, and never finish — you never build momentum. Charging Your Worth: Confidence or Competence? "I'm scared to charge my worth." Lisa's take is controversial — and necessary. If you can't fill your diary at your current price, raising your rates won't fix that. Instead: Fill your diary Build confidence Gain experience Collect testimonials Then raise your prices And here's the uncomfortable question Lisa asks: "Are you genuinely worth that amount?" If the answer is yes — then it's mindset work: Therapy Coaching Money beliefs Self-worth But if the answer is no? That's not mindset. That's competence or marketing. And those problems require different solutions. Burnout Isn't About Working Too Hard — It's About Reward Lisa is blunt about burnout: People don't burn out because they're working hard. They burn out because the reward doesn't match the work. Living at the edge of your ability for years without enough return will break you. Her solutions are practical, not glamorous: Slow down Extend timelines Get support Get a job if needed Sell a "bucket and spade" service you're already good at to get cash flowing again There is nothing wrong with stabilising yourself while you build. Burnout happens when: You can't recalibrate You can't remind yourself what it's worth You never get to breathe and refresh  If Your Products Aren't Selling, It's Marketing. Full Stop. That is the problem with everyone's business. If your products aren't selling, you don't understand marketing yet. Marketing starts with one question: Who is the customer that will give me money for this? Not: "My customers are broke" "My customers are burnt out" Because if they can't buy — they're not your customer. Then you ask: What are they really buying? What problem is this solving? Lisa explains that people don't buy "business coaching" — they buy: Confidence Direction Accountability Someone who sees their blind spots That's what gets marketed. And whatever your strategy is — networking, Instagram, YouTube — Lisa's rule is simple: Whatever you're doing, find a way to times it by ten. More conversations. More content. More repetition. That's how sales happen. "Imposter Syndrome" - what is this?  Lisa doesn't use the phrase imposter syndrome at all. Her word? Alien. When you do something you've never done before, of course you feel strange. That doesn't mean you're a fraud. Her reframe is powerful: You're not an imposter. You're rehearsing being a new version of yourself. To get a new result, you have to become a new person. If you can sit in that discomfort, you grow. If you can't, you retreat. But retreat isn't failure — it just means you try again. The Biggest Opportunity in Business Right Now It's not AI. It's not trends. It's not hacks. Lisa's answer is simple — and unpopular: Hard work. Specifically: Doing the work other people won't do. Learning the skills. Filming the videos. Showing up consistently. Doing the hard thing because it's hard. "If it's hard, very few people are going to do it." And that's where the opportunity lives. Final Thought;  Business is hard in the beginning.  It takes longer than you want. It requires discomfort most people avoid. But if you're willing to: Finish what you start Market relentlessly Sit in the unknown Do the work others won't You don't need luck. You need stamina. 🎥 Watch the full episode on YouTube And if you haven't already — subscribe. These questions are being unpacked in depth over the coming weeks. Because this is what it really takes to make actual money in business.