81. PEMF for Horses, Livestock & Building a Sustainable PEMF Business - Alane Paulley from MagnaWave
Wed Feb 04 2026
Animals love PEMF and they can’t fake or placebo their way through a session, which means the results speak for themselves. We were joined by Alane Paulley, President and CEO of MagnaWave, to explore how PEMF is used in horses, livestock, and high-performance animal settings and why the results are often impossible to ignore. From elite equine care at racetracks to the fast-growing dairy and show-stock industries, Alane explains how observing movement, posture, and physical responses becomes a powerful form of feedback when working with animals.
We also dive into the realities of building a PEMF business, from education and certification to expectation setting, pricing models, and why consistency matters more than intensity. Alane shares insights on high-intensity PEMF, FDA clearance, working alongside vets rather than competing with them, and why PEMF practitioners need confidence as much as equipment. A fascinating look at PEMF beyond the human space and what it really takes to build a sustainable, credible PEMF practice.
Magnawave & Magna-Con:
https://magnawavepemf.com/
The Energy Exchange - Alane's Podcast:
https://www.youtube.com/@TheEnergyExchangePod
Follow Alane on Instagram:
https://www.instagram.com/alanepaulley/
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Animals love PEMF and they can’t fake or placebo their way through a session, which means the results speak for themselves. We were joined by Alane Paulley, President and CEO of MagnaWave, to explore how PEMF is used in horses, livestock, and high-performance animal settings and why the results are often impossible to ignore. From elite equine care at racetracks to the fast-growing dairy and show-stock industries, Alane explains how observing movement, posture, and physical responses becomes a powerful form of feedback when working with animals. We also dive into the realities of building a PEMF business, from education and certification to expectation setting, pricing models, and why consistency matters more than intensity. Alane shares insights on high-intensity PEMF, FDA clearance, working alongside vets rather than competing with them, and why PEMF practitioners need confidence as much as equipment. A fascinating look at PEMF beyond the human space and what it really takes to build a sustainable, credible PEMF practice. Magnawave & Magna-Con: https://magnawavepemf.com/ The Energy Exchange - Alane's Podcast: https://www.youtube.com/@TheEnergyExchangePod Follow Alane on Instagram: https://www.instagram.com/alanepaulley/