The Seasonal Operator: Christmas and the Business of Seasonal Trade

Welcome to the first episode of The Seasonal Operator Podcast. In this episode, Nicole explains why the podcast has evolved from Customer Connect into a show dedicated to the business of Christmas and seasonal trade — and what you can expect going forward. After years of working closely with Christmas and seasonal businesses, it became clear this industry has its own challenges, rhythms and pressures that deserve focused conversations and practical strategy. The Seasonal Operator is designed to support that reality. Across future episodes, you’ll hear interviews with Christmas retailers, decorators, installers, suppliers and wholesalers — and at times, customers themselves. The podcast also covers industry trends, seasonal planning, customer experience, strategy and practical marketing ideas that can be applied before, during and after peak season. If you’re new here, the earlier Customer Connect episodes are still available and remain incredibly valuable. They’re packed with practical customer experience insights and ideas that apply to any business owner, across retail and service-based industries. Going forward, The Seasonal Operator will focus firmly on Christmas and seasonal businesses, exploring the decisions, planning and thinking that shape stronger, more profitable seasons. Instagram: @theretailmarketers Website: theretailmarketers.com YouTube Channel: youtube.com/@theretailmarketers