Ep 240 The Complete Marketing Matrix for Growing Your Travel Business
Fri Feb 06 2026
Send Rita a text with your thoughts!
Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/
Join Korrine and I on Feb 10th at 3pm EST: https://programs.steeryourmarketing.com/products/offers/view/1192150
Most travel advisors are doing the connecting part of business with emails and social media, but completely missing the meeting part where you actually get clients.
The marketing matrix shows you exactly where to focus your energy across four phases, and I'm breaking down specific tactics for each one, including which activities only you can do versus what you might outsource.
You'll hear real talk about why not everyone in your network should be a client, how to get featured on podcasts and media as a guest expert, and why your discovery calls need better questions.
If you need more clients and less busywork, grab your notebook for this one.
Questions this episode answers:
What is the marketing matrix for travel advisors? Why is social media not getting me travel clients? How do travel advisors get more clients proactively?What networking strategies work best for travel advisors? Should travel advisors attend networking events or focus on social media? How do I convert leads into paying travel clients? What is the difference between attracting clients and meeting clients? Can I outsource my travel business marketing? How do travel advisors stay top of mind with past clients? What marketing activities should travel business owners do themselves?
Whitney's Session on Prep for Wave Week: https://youtu.be/H4FwXgpls2k
Tee McNeill's Session on Host Week: https://www.youtube.com/live/7gWMn_BMbdk?si=Wqbr82ZhW4vuNGiV&t=18268
Enjoy (and take action)!
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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs.
Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/
Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622
Direct EMAIL:
rita@steeryourmarketing.com
More
Send Rita a text with your thoughts! Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Join Korrine and I on Feb 10th at 3pm EST: https://programs.steeryourmarketing.com/products/offers/view/1192150 Most travel advisors are doing the connecting part of business with emails and social media, but completely missing the meeting part where you actually get clients. The marketing matrix shows you exactly where to focus your energy across four phases, and I'm breaking down specific tactics for each one, including which activities only you can do versus what you might outsource. You'll hear real talk about why not everyone in your network should be a client, how to get featured on podcasts and media as a guest expert, and why your discovery calls need better questions. If you need more clients and less busywork, grab your notebook for this one. Questions this episode answers: What is the marketing matrix for travel advisors? Why is social media not getting me travel clients? How do travel advisors get more clients proactively?What networking strategies work best for travel advisors? Should travel advisors attend networking events or focus on social media? How do I convert leads into paying travel clients? What is the difference between attracting clients and meeting clients? Can I outsource my travel business marketing? How do travel advisors stay top of mind with past clients? What marketing activities should travel business owners do themselves? Whitney's Session on Prep for Wave Week: https://youtu.be/H4FwXgpls2k Tee McNeill's Session on Host Week: https://www.youtube.com/live/7gWMn_BMbdk?si=Wqbr82ZhW4vuNGiV&t=18268 Enjoy (and take action)! --------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs. Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/ Say HI on Social: LinkedIn: https://www.linkedin.com/in/ritaperez19/ Instagram: http://www.instagram.com/takethehelmvbs FB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL: rita@steeryourmarketing.com