How the Super Bowl Is Rewriting the Rules of Sponsorship, Experience, and Memorability
Mon Feb 02 2026
In this episode, Elke and Max delve into the evolving landscape of marketing surrounding the Super Bowl, exploring the cultural shifts, the impact of high advertising costs, and the importance of memorable storytelling. They discuss the challenges brands face in creating impactful ads, the role of sponsorship, and the potential of women's sports and global expansion in reshaping the future of advertising. The conversation emphasizes the need for brands to rethink their strategies and embrace a more holistic approach to marketing that goes beyond traditional ad placements.
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In this episode, Elke and Max delve into the evolving landscape of marketing surrounding the Super Bowl, exploring the cultural shifts, the impact of high advertising costs, and the importance of memorable storytelling. They discuss the challenges brands face in creating impactful ads, the role of sponsorship, and the potential of women's sports and global expansion in reshaping the future of advertising. The conversation emphasizes the need for brands to rethink their strategies and embrace a more holistic approach to marketing that goes beyond traditional ad placements.