Josh wants to kill a product Jess just launched
Wed Feb 04 2026
Funnel Vision was supposed to be the thing. Six months of building. A slick product UI. A beautiful narrative about contact-level intent. Launch posts. Playbooks. Customer testimonials. Jess even made a scroll-stopping GIF with ghosts shooting lasers out of their eyes.
Then reality hit. The product was buggy. Everyone ended up in the same two boxes. And instead of solving the "now what?" problem, we’d unknowingly created a new one: 16 squares meant 16 possible actions — hello, analysis paralysis.
Hear how we went from "this will change everything" to "we need to kill this" — and why Josh spent weeks personally calling 180 customers to break the news.
We discuss "tar pit ideas" and why some learning curves only make sense after you’ve lived them.
Get to the good stuff:
[00:18] Nothing says "friendly workplace banter" like accusing your co-founder of leading the company astray. No beta. No soft launch. Just ship it and see. What could go wrong?
[01:42] The real problem wasn't the data. It was the dreaded "now what?"
[03:08] The 4x4 grid that looked perfect on paper — but everyone ended up in the same one or two boxes anyway.
[04:59] Josh’s soul-searching journey, founders falling in love with the wrong problem and the "my way or the highway" trap.
[06:17] Plot twist: for Josh and Nick, this was just another Tuesday. For the rest of the team? Mildly terrifying.
[07:26] People want resolution. Cue the Big Bang Theory reference nobody asked for (but secretly needed).
[08:40] Why leadership chose to stop the bleeding fast — even though it meant 180 hard conversations. Rip those band aids off, people.
[09:38] Saying goodbye to launch posts, the homepage hero, LinkedIn banners, customer testimonials...and worst of all, Alex's 26 playbooks. Sorry, Alex.
[11:14] How investing in brand gave Vector permission to say: "This wasn’t the right move.” Being scrappy and authentic has its perks.
[13:45] Why Josh personally called 180 customers to share the news instead of just blasting a HubSpot template.
[15:40] The surprise outcome: most customers were more excited about where Vector was going than about Funnel Vision leaving.
[18:07] Positive affirmations time. Your automation workflows are so good, time feels inadequate.
[21:03] Jess on surviving the emotional side of killing work you love. No one can take away what you’ve created.
[23:40] Jess’s GIF with the ghosts and the laser eyes. People still talk about it. RIP.
[26:19] The light at the end of the tunnel and getting closer to launching Boo.0 (Yes, that's what Nick named it.)
[28:20] Would Josh do Funnel Vision again? Surprisingly, yes.
[29:28] Tar pit ideas: the ones that look incredible from afar — until you're stuck in them.
[31:50] Should Funnel Vision make a comeback? Jess had to hold herself back. So that's a real quick no.
This Meeting Could’ve Been a Podcast is a Vector production.
Filmed and produced by Sweet Fish.
Editing by Handy Man Edit.
Music by Peter McIsaac Music.
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Funnel Vision was supposed to be the thing. Six months of building. A slick product UI. A beautiful narrative about contact-level intent. Launch posts. Playbooks. Customer testimonials. Jess even made a scroll-stopping GIF with ghosts shooting lasers out of their eyes. Then reality hit. The product was buggy. Everyone ended up in the same two boxes. And instead of solving the "now what?" problem, we’d unknowingly created a new one: 16 squares meant 16 possible actions — hello, analysis paralysis. Hear how we went from "this will change everything" to "we need to kill this" — and why Josh spent weeks personally calling 180 customers to break the news. We discuss "tar pit ideas" and why some learning curves only make sense after you’ve lived them. Get to the good stuff: [00:18] Nothing says "friendly workplace banter" like accusing your co-founder of leading the company astray. No beta. No soft launch. Just ship it and see. What could go wrong? [01:42] The real problem wasn't the data. It was the dreaded "now what?" [03:08] The 4x4 grid that looked perfect on paper — but everyone ended up in the same one or two boxes anyway. [04:59] Josh’s soul-searching journey, founders falling in love with the wrong problem and the "my way or the highway" trap. [06:17] Plot twist: for Josh and Nick, this was just another Tuesday. For the rest of the team? Mildly terrifying. [07:26] People want resolution. Cue the Big Bang Theory reference nobody asked for (but secretly needed). [08:40] Why leadership chose to stop the bleeding fast — even though it meant 180 hard conversations. Rip those band aids off, people. [09:38] Saying goodbye to launch posts, the homepage hero, LinkedIn banners, customer testimonials...and worst of all, Alex's 26 playbooks. Sorry, Alex. [11:14] How investing in brand gave Vector permission to say: "This wasn’t the right move.” Being scrappy and authentic has its perks. [13:45] Why Josh personally called 180 customers to share the news instead of just blasting a HubSpot template. [15:40] The surprise outcome: most customers were more excited about where Vector was going than about Funnel Vision leaving. [18:07] Positive affirmations time. Your automation workflows are so good, time feels inadequate. [21:03] Jess on surviving the emotional side of killing work you love. No one can take away what you’ve created. [23:40] Jess’s GIF with the ghosts and the laser eyes. People still talk about it. RIP. [26:19] The light at the end of the tunnel and getting closer to launching Boo.0 (Yes, that's what Nick named it.) [28:20] Would Josh do Funnel Vision again? Surprisingly, yes. [29:28] Tar pit ideas: the ones that look incredible from afar — until you're stuck in them. [31:50] Should Funnel Vision make a comeback? Jess had to hold herself back. So that's a real quick no. This Meeting Could’ve Been a Podcast is a Vector production. Filmed and produced by Sweet Fish. Editing by Handy Man Edit. Music by Peter McIsaac Music.