Pharmaceutical Advertising and the Information Ecosystem: A Conversation with Lydia Green of RxBalance
Wed Oct 01 2025
This episode looks at pharmaceutical ad writing exploring how misleading information enters the advertising pipeline. Lydia Green, a former pharmaceutical ad writer, founded RxBalance, a 501(3)(c), to impact the information ecosystem and give clinicians, patients, caregivers, and policymakers access to unbiased, evidence-based medical information. She notes ways in which ad writers can encourage off-label uses,…