This Chip Changes Everything: Clean Ingredients, Big Mission
Tue Jul 29 2025
Can a chip company actually make a difference in your health—and in the world? Sarah Tanus, founder of Tatemada, thinks so. In this episode, she shares how she built a clean-label snack brand rooted in tradition, purpose, and real ingredients. From nixtamalization to avoiding inflammatory oils, Sarah explains how her chips and salsas deliver bold flavor without compromise—and why consumers should care about what goes into their favorite snacks.
Key Takeaways:
Tatemada chips are oven-baked, never fried in seed or inflammatory oilsMade from whole nixtamalized corn, not processed corn flour or fillersNo preservatives or artificial ingredients — just real, recognizable foodThe nixtamalization process enhances flavor, nutrition, and digestionSalsas contain 5 ingredients or less, like tomatoes, peppers, garlic, and pink saltOnly use non-GMO citric acid when needed to maintain safe pHWoman-owned and B Corp certified, with a mission to support rural women farmersAvailable at Sprouts, Whole Foods (Southwest), select Costco locations, and more
🔗 Mentioned in the Episode:
Tatemada – chips, tostadas, and salsas made with clean ingredientsUse Code “TatemadaReadsTheLabels” for 20% off when ordering on their website
Disclaimer:
The content provided by Wake Up and Read the Labels and Jen Smiley is for informational purposes only and is not intended as medical advice. Jen Smiley is not a licensed nutritionist, dietitian, or health professional. All recommendations and insights are based on her personal research and experiences. Always consult a qualified healthcare provider before making any changes to your diet or wellness routines.
Additionally, some of the links shared may be affiliate links, meaning Wake Up and Read the Labels may earn a small commission at no additional cost to you. This supports our ability to bring you quality content.
Jen’s Links:
Instagram: https://www.instagram.com/wakeupandreadthelabels
Facebook: https://www.facebook.com/WakeUpAndReadTheLabels
The Wake Up Label Letter: https://jensmiley.substack.com/subscribe
Apple Podcasts: https://podcasts.apple.com/us/podcast/wake-up-and-read-the-labels/id1618784569
Spotify: https://open.spotify.com/show/7v3WcgicHQrjU9iCEcLZLX
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Can a chip company actually make a difference in your health—and in the world? Sarah Tanus, founder of Tatemada, thinks so. In this episode, she shares how she built a clean-label snack brand rooted in tradition, purpose, and real ingredients. From nixtamalization to avoiding inflammatory oils, Sarah explains how her chips and salsas deliver bold flavor without compromise—and why consumers should care about what goes into their favorite snacks. Key Takeaways: Tatemada chips are oven-baked, never fried in seed or inflammatory oilsMade from whole nixtamalized corn, not processed corn flour or fillersNo preservatives or artificial ingredients — just real, recognizable foodThe nixtamalization process enhances flavor, nutrition, and digestionSalsas contain 5 ingredients or less, like tomatoes, peppers, garlic, and pink saltOnly use non-GMO citric acid when needed to maintain safe pHWoman-owned and B Corp certified, with a mission to support rural women farmersAvailable at Sprouts, Whole Foods (Southwest), select Costco locations, and more 🔗 Mentioned in the Episode: Tatemada – chips, tostadas, and salsas made with clean ingredientsUse Code “TatemadaReadsTheLabels” for 20% off when ordering on their website Disclaimer: The content provided by Wake Up and Read the Labels and Jen Smiley is for informational purposes only and is not intended as medical advice. Jen Smiley is not a licensed nutritionist, dietitian, or health professional. All recommendations and insights are based on her personal research and experiences. Always consult a qualified healthcare provider before making any changes to your diet or wellness routines. Additionally, some of the links shared may be affiliate links, meaning Wake Up and Read the Labels may earn a small commission at no additional cost to you. This supports our ability to bring you quality content. Jen’s Links: Instagram: https://www.instagram.com/wakeupandreadthelabels Facebook: https://www.facebook.com/WakeUpAndReadTheLabels The Wake Up Label Letter: https://jensmiley.substack.com/subscribe Apple Podcasts: https://podcasts.apple.com/us/podcast/wake-up-and-read-the-labels/id1618784569 Spotify: https://open.spotify.com/show/7v3WcgicHQrjU9iCEcLZLX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.