A Better Way to Build Your Supplement Stack 💊 | Steve Martocci, Co-Founder & CEO of SuppCo
Tue Jan 27 2026
On this episode of WellBuilt, Jon sits down with Steve Martocci, Co-founder and CEO of SuppCo, to unpack why supplements are one of the most confusing, and least trusted, parts of the health and wellness industry.
Rather than selling supplements or pushing "more is better," SuppCo is building a consumer-first layer of trust: helping people understand what actually works, what's mislabeled, and what's worth taking based on real data.
They covered:
🧠 Steve's personal health journey from lifelong weight struggles to functional medicine, blood work, and building a supplement stack that actually delivered results.
⚖️ Why the supplement industry is fundamentally broken, with incentives that prioritize sales over outcomes and leave consumers overwhelmed and misled.
🔬 How SuppCo evaluates over 200,000 products using objective criteria like manufacturing standards, certifications, and testing; not influencer hype or reviews.
🍬 What independent testing revealed about popular supplements, including why many top-rated creatine gummies contain little to none of the ingredient they claim.
📊 How the TrustScore system works, why it's intentionally non-subjective, and how it's pushing brands to improve transparency and quality.
🧭 Why trust, education, and long-term behavior change matter more than chasing the latest longevity trend—and why sometimes the right answer is taking less, not more.
Enjoy!
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On this episode of WellBuilt, Jon sits down with Steve Martocci, Co-founder and CEO of SuppCo, to unpack why supplements are one of the most confusing, and least trusted, parts of the health and wellness industry. Rather than selling supplements or pushing "more is better," SuppCo is building a consumer-first layer of trust: helping people understand what actually works, what's mislabeled, and what's worth taking based on real data. They covered: 🧠 Steve's personal health journey from lifelong weight struggles to functional medicine, blood work, and building a supplement stack that actually delivered results. ⚖️ Why the supplement industry is fundamentally broken, with incentives that prioritize sales over outcomes and leave consumers overwhelmed and misled. 🔬 How SuppCo evaluates over 200,000 products using objective criteria like manufacturing standards, certifications, and testing; not influencer hype or reviews. 🍬 What independent testing revealed about popular supplements, including why many top-rated creatine gummies contain little to none of the ingredient they claim. 📊 How the TrustScore system works, why it's intentionally non-subjective, and how it's pushing brands to improve transparency and quality. 🧭 Why trust, education, and long-term behavior change matter more than chasing the latest longevity trend—and why sometimes the right answer is taking less, not more. Enjoy!