Ep. 235: What It Takes to Build a $100B Company with Jeff Hoffman, Co-Founder of Priceline
Mon Jan 26 2026
In this episode of The Willpower Podcast, we sit down with Jeff Hoffman, co-founder of Priceline / Booking.com, to break down what it really takes to build, scale, and lead world-class companies.
Jeff shares behind-the-scenes lessons from building Priceline into a global travel powerhouse, along with the timeless principles he’s learned about entrepreneurship, leadership, company culture, and service-driven success. We talk about how to think bigger, execute better, and build businesses that create both massive value and real impact.
Whether you’re an early-stage founder, scaling a company, or simply looking to grow as a leader, this conversation is packed with insights you can apply immediately.
In this episode, we cover:
How Priceline scaled from startup to a multi-billion-dollar company
What separates average entrepreneurs from elite builders
The importance of culture, people, and execution
Leadership lessons from decades in business and tech
How purpose and service drive long-term success
If you’re serious about building something meaningful—and scalable—this episode is a must-listen.
Website: willpowerpodcast.org
Get your copy of Rick Segal's book, The Heart of It here: https://amplifypublishinggroup.com/product/nonfiction/business-and-finance/entrepreneurship/the-heart-of-it/
Read Rick Segal’s blog: https://impactinvestorsegal.com/blog
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In this episode of The Willpower Podcast, we sit down with Jeff Hoffman, co-founder of Priceline / Booking.com, to break down what it really takes to build, scale, and lead world-class companies. Jeff shares behind-the-scenes lessons from building Priceline into a global travel powerhouse, along with the timeless principles he’s learned about entrepreneurship, leadership, company culture, and service-driven success. We talk about how to think bigger, execute better, and build businesses that create both massive value and real impact. Whether you’re an early-stage founder, scaling a company, or simply looking to grow as a leader, this conversation is packed with insights you can apply immediately. In this episode, we cover: How Priceline scaled from startup to a multi-billion-dollar company What separates average entrepreneurs from elite builders The importance of culture, people, and execution Leadership lessons from decades in business and tech How purpose and service drive long-term success If you’re serious about building something meaningful—and scalable—this episode is a must-listen. Website: willpowerpodcast.org Get your copy of Rick Segal's book, The Heart of It here: https://amplifypublishinggroup.com/product/nonfiction/business-and-finance/entrepreneurship/the-heart-of-it/ Read Rick Segal’s blog: https://impactinvestorsegal.com/blog