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You, Me & CPG by Haines McGregor

Haines McGregor
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<p>Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world. <br><br>Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire?<br><br>We'll spread across the CPG world, from food and drink to beauty and lifestyle, from the CEO to the Founder to the Rising Star. With marketing, innovation, sales & growth all hot topics. <br><br>Perhaps you're in the CPG industry, want to break into it or simply learn from it.  If you're striving to get ahead, get creative and make a difference - either way this is the podcast for you. <br><br>Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/<br><br></p>
Top 27.6% by pitch volume (Rank #13812 of 50,000)Data updated Feb 10, 2026

Key Facts

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Episodes
26
Founded
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Category
Marketing
Number of listeners
Private
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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/you-me-cpg-by-haines-mcgregor
Reply rate: Under 2%

Latest Episodes

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What is The Future of Drinking? Designing Drinks in a World Where Experience Trumps ABV #25

Wed Nov 05 2025

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What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass? Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, ashwagandha, CBD and beyond. Today’s episode of You, Me & CPG isn’t just about the future of drinking, but by proxy it’s the future of socialising, and we couldn’t be joined by three more important guests. Laura Willoughby MBE (Club Soda Co-Founder), Imme Ergassen (Botivo Co-Founder) and Luis Osório (IWSR’s Head of Consumer Insights) see the glass half-full, but heed their warnings - there’s plenty for brands to reshape if they’re to fit the mould of the future… This episode covers The new social perspective on drinking experiences Functional beverages and blurred boundariesThe real story behind rising moderation - less about abstinence, more about optionsAuthenticity, storytelling, and brand craft as tools for market positioningNavigating the industry shift, and what the beverage sector must do to stay relevant Imme Ergassen https://www.linkedin.com/in/immeermgassen/?originalSubdomain=uk Luis Osório https://www.linkedin.com/in/luismosorio/?originalSubdomain=uk Laura Willoughby MBE https://www.linkedin.com/in/laurawilloughby/?originalSubdomain=uk Jamie Holtum https://www.linkedin.com/in/jamie-holtum-85b79634/ Haines https://www.haines.partners/ https://www.linkedin.com/company/hainespartners/ https://www.instagram.com/youmeandcpg/

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What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass? Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, ashwagandha, CBD and beyond. Today’s episode of You, Me & CPG isn’t just about the future of drinking, but by proxy it’s the future of socialising, and we couldn’t be joined by three more important guests. Laura Willoughby MBE (Club Soda Co-Founder), Imme Ergassen (Botivo Co-Founder) and Luis Osório (IWSR’s Head of Consumer Insights) see the glass half-full, but heed their warnings - there’s plenty for brands to reshape if they’re to fit the mould of the future… This episode covers The new social perspective on drinking experiences Functional beverages and blurred boundariesThe real story behind rising moderation - less about abstinence, more about optionsAuthenticity, storytelling, and brand craft as tools for market positioningNavigating the industry shift, and what the beverage sector must do to stay relevant Imme Ergassen https://www.linkedin.com/in/immeermgassen/?originalSubdomain=uk Luis Osório https://www.linkedin.com/in/luismosorio/?originalSubdomain=uk Laura Willoughby MBE https://www.linkedin.com/in/laurawilloughby/?originalSubdomain=uk Jamie Holtum https://www.linkedin.com/in/jamie-holtum-85b79634/ Haines https://www.haines.partners/ https://www.linkedin.com/company/hainespartners/ https://www.instagram.com/youmeandcpg/

Key Metrics

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Pitches sent
24
From PodPitch users
Rank
#13812
Top 27.6% by pitch volume (Rank #13812 of 50,000)
Average rating
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Reviews
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Written reviews (when available)
Publish cadence
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Episode count
26
Data updated
Feb 10, 2026
Social followers
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MarketingPodcastsBusinessCareers
Country
United Kingdom
Language
EN-GB
Language (ISO)
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Latest episode date
Wed Nov 05 2025

Audience & Outreach (Public)

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Audience range
Under 4K / month
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Reply rate band
Under 2%
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Hidden on public pages
Replies received
Private
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Yes
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Guest format
Private
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Frequently Asked Questions About You, Me & CPG by Haines McGregor

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What is You, Me & CPG by Haines McGregor about?

<p>Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world. <br><br>Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire?<br><br>We'll spread across the CPG world, from food and drink to beauty and lifestyle, from the CEO to the Founder to the Rising Star. With marketing, innovation, sales & growth all hot topics. <br><br>Perhaps you're in the CPG industry, want to break into it or simply learn from it.  If you're striving to get ahead, get creative and make a difference - either way this is the podcast for you. <br><br>Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/<br><br></p>

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