The Top 3 KPIs You're Not Tracking (But Should Be)
Tue Feb 03 2026
#307
Most business owners track revenue.
Some track expenses.
Very few track the numbers that actually determine freedom and long-term wealth.
In this episode, I break down the Top 3 KPIs almost no one is tracking and why ignoring them keeps smart, hardworking owners stuck.
KPI #1: Taxes
We talk about:
The real difference between Schedule C and K-1 income Why "not paying taxes" usually means one of two things: You don't actually have profit Or you're kicking the can down the road in a way that will eventually cost you How taxes are not the enemy but a signal of real progress If you want to build wealth, taxes are part of the deal.
KPI #2: Your Sales P&L
Most people look at revenue.
Very few look at what it costs them in time and energy to create that revenue.
We cover:
How much time you're really spending on sales and marketing Why "being busy" is not the same as being effective How to think about sales like an investment KPI #3: Personal KPIs That Actually Matter
This is the one almost everyone ignores.
We talk about tracking:
Time with your kids Nights home Weekends off Vacations taken Mental bandwidth and margin Because what's the point of a profitable business if it costs you the life you were trying to build?
Bonus KPI: Net Worth
Revenue is noisy.
Profit is helpful.
Net worth tells the truth.
I share why tracking net worth changes how you make decisions and keeps you focused on the long game.
If you want a business that supports your life instead of consuming it, this episode will hit home.
More
#307 Most business owners track revenue. Some track expenses. Very few track the numbers that actually determine freedom and long-term wealth. In this episode, I break down the Top 3 KPIs almost no one is tracking and why ignoring them keeps smart, hardworking owners stuck. KPI #1: Taxes We talk about: The real difference between Schedule C and K-1 income Why "not paying taxes" usually means one of two things: You don't actually have profit Or you're kicking the can down the road in a way that will eventually cost you How taxes are not the enemy but a signal of real progress If you want to build wealth, taxes are part of the deal. KPI #2: Your Sales P&L Most people look at revenue. Very few look at what it costs them in time and energy to create that revenue. We cover: How much time you're really spending on sales and marketing Why "being busy" is not the same as being effective How to think about sales like an investment KPI #3: Personal KPIs That Actually Matter This is the one almost everyone ignores. We talk about tracking: Time with your kids Nights home Weekends off Vacations taken Mental bandwidth and margin Because what's the point of a profitable business if it costs you the life you were trying to build? Bonus KPI: Net Worth Revenue is noisy. Profit is helpful. Net worth tells the truth. I share why tracking net worth changes how you make decisions and keeps you focused on the long game. If you want a business that supports your life instead of consuming it, this episode will hit home.