From SNL Backstage to Franchise Front Stage - Elysium Marketing Group
Mon Feb 02 2026
Company: Elysium Marketing Group
Guest: Elyse Lupin
Year Started: 2015
Employees: 11-25
Starting an agency is hard. Starting one with a baby at home is even harder. In this episode, Elyse Lupin, Founder of Elysium Marketing Group, shares the real story behind building a food and franchise agency through uncertainty, motherhood, and constant industry change.
Key Takeaways
Why Elyse launched her agency with a nine-month-oldThe fear of narrowing your positioning and finding the right balance of focus and flexibility How a stronger team and clearer boundaries made leadership and family life more sustainable over time A thoughtful approach to AI: using it for efficiency without losing strategy, judgment, or voice Elyse’s simplest advice after 11 years: keep going, stay steady, and don’t get pulled too high or too low
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Company: Elysium Marketing Group Guest: Elyse Lupin Year Started: 2015 Employees: 11-25 Starting an agency is hard. Starting one with a baby at home is even harder. In this episode, Elyse Lupin, Founder of Elysium Marketing Group, shares the real story behind building a food and franchise agency through uncertainty, motherhood, and constant industry change. Key Takeaways Why Elyse launched her agency with a nine-month-oldThe fear of narrowing your positioning and finding the right balance of focus and flexibility How a stronger team and clearer boundaries made leadership and family life more sustainable over time A thoughtful approach to AI: using it for efficiency without losing strategy, judgment, or voice Elyse’s simplest advice after 11 years: keep going, stay steady, and don’t get pulled too high or too low