IBS 2026 Game Plan + The Can’t-Miss Builder Party (Homes.com x Anewgo x Builder Designs)-175
Thu Feb 05 2026
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IBS 2026 is coming fast so we’re doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest Rick Baldonado (National Sales Director, New Construction, Homes.com).
We kick off with a real-time temperature check on what builders are dealing with right now: buyer confidence, flat rates, “do more with less” pressure, and what needs to change in sales + marketing going into 2026.
Then we get tactical:
Website trust + brand cohesiveness: how builders can tighten their online experience to build confidence (and stop sending mixed signals).What builders should stop doing in 2026: gatekeeping pricing and treating homes like a commodity.What will dominate the show floor: AI moving from “toy” to real infrastructure, plus the shift toward voice + multimodal experiences.
Where to find everyone at IBS
Homes.com booth: South Hall #4082Anewgo: stop by Sales Central (we’ll be there all three days). Schedule a time to meet with us HERE. Builder Designs: connect with Laura and catch her IBS speaking sessions (tech + marketing strategy).The party 🎉🤠
Yes we’re doing the IBS Builder Party: Homes.com x Builder Designs x Anewgo, Wednesday night 7–10 PM at PBR Orlando. Space is limited, so RSVP HERE. “Giddy up… Yeehaw.”
Quick links / contact
Laura Hanson: l.hanson@builderdesigns.comRick Baldonado: rbaldonado@homes.comAnya Chrisanthon: anya@anewgo.comDon’t forget: download the IBS app, wear comfortable shoes, and don’t leave your badge at the hotel. 😅
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Send us a text IBS 2026 is coming fast so we’re doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest Rick Baldonado (National Sales Director, New Construction, Homes.com). We kick off with a real-time temperature check on what builders are dealing with right now: buyer confidence, flat rates, “do more with less” pressure, and what needs to change in sales + marketing going into 2026. Then we get tactical: Website trust + brand cohesiveness: how builders can tighten their online experience to build confidence (and stop sending mixed signals).What builders should stop doing in 2026: gatekeeping pricing and treating homes like a commodity.What will dominate the show floor: AI moving from “toy” to real infrastructure, plus the shift toward voice + multimodal experiences. Where to find everyone at IBS Homes.com booth: South Hall #4082Anewgo: stop by Sales Central (we’ll be there all three days). Schedule a time to meet with us HERE. Builder Designs: connect with Laura and catch her IBS speaking sessions (tech + marketing strategy).The party 🎉🤠 Yes we’re doing the IBS Builder Party: Homes.com x Builder Designs x Anewgo, Wednesday night 7–10 PM at PBR Orlando. Space is limited, so RSVP HERE. “Giddy up… Yeehaw.” Quick links / contact Laura Hanson: l.hanson@builderdesigns.comRick Baldonado: rbaldonado@homes.comAnya Chrisanthon: anya@anewgo.comDon’t forget: download the IBS app, wear comfortable shoes, and don’t leave your badge at the hotel. 😅