S02E06: Shopify templates vs. Completely Custom Shopify sites
Tue Jan 27 2026
Do you actually need a fully custom Shopify website in 2026… or is that just a very expensive myth?
In this episode, I’m sharing a slightly controversial take (with receipts): most product-based businesses can make serious money using the right Shopify template - if it’s chosen and customized strategically.
We’re talking:
Why “custom” doesn’t automatically mean “better”
How Shopify templates have evolved (and why they’re way more powerful than people think)
What actually matters when choosing a template for your product and customer journey
How smart foundations beat flashy rebuilds every time
If you want a Shopify store that sells with ease, supports your marketing, and doesn’t require rebuilding your site every year, this one’s for you.
Let’s get into it.
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👉 Save your Seat for my Free Online Masterclass on Feb 10th at 10am MST.
The Cult Favorite Effect: Increase Online Sales with a store people are obsessed with and actually buy from in 2026"
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👉 Grab the free Shopify Leak Check Email Series
http://ayeshasantos.com/shopify-leak-check-freebie http://ayeshasantos.com/shopify-leak-check-freebie
Links & Resources:
Inquire to Work Together: Submit your application hereLearn more about branding + website offers: View ServicesGet my " Designed to Convert" emails : Sign up hereCOME SAY HI :
Instagram: @ayeshasantosdesign
Website :https://ayeshasantos.com/
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Do you actually need a fully custom Shopify website in 2026… or is that just a very expensive myth? In this episode, I’m sharing a slightly controversial take (with receipts): most product-based businesses can make serious money using the right Shopify template - if it’s chosen and customized strategically. We’re talking: Why “custom” doesn’t automatically mean “better” How Shopify templates have evolved (and why they’re way more powerful than people think) What actually matters when choosing a template for your product and customer journey How smart foundations beat flashy rebuilds every time If you want a Shopify store that sells with ease, supports your marketing, and doesn’t require rebuilding your site every year, this one’s for you. Let’s get into it. ------------------------------------------------------ 👉 Save your Seat for my Free Online Masterclass on Feb 10th at 10am MST. The Cult Favorite Effect: Increase Online Sales with a store people are obsessed with and actually buy from in 2026" ------------------------------------------------------ 👉 Grab the free Shopify Leak Check Email Series http://ayeshasantos.com/shopify-leak-check-freebie http://ayeshasantos.com/shopify-leak-check-freebie Links & Resources: Inquire to Work Together: Submit your application hereLearn more about branding + website offers: View ServicesGet my " Designed to Convert" emails : Sign up hereCOME SAY HI : Instagram: @ayeshasantosdesign Website :https://ayeshasantos.com/