Building Momentum

AI has flipped the script on recruiting in construction and the skilled trades. Candidates are now using tools like ChatGPT, Grok, Gemini, and others as "super Google" to run hyper-targeted, sniper-style job searches-factoring in relocation, company size, revenue, specialization (e.g., data centers), and more-often bypassing job boards entirely. Meanwhile, forward-thinking employers are leveraging AI to attract hidden talent, speed up response times, automate nurturing, ghostwrite thought leadership, and build long-term talent pipelines from existing applicants. In this episode, Ryan Kovach and Perryn Olson break down real-world examples: senior estimators relocating, international applicants moving continents, candidates arriving ultra-prepared for interviews thanks to AI briefings, and why your website must now be the ultimate "source of truth" for AI-powered searches. They also cover the flip side-how HR and marketing teams use AI for content repurposing, brand voice consistency, instant candidate engagement agents, FAQ generation, ATS mining for future hires, and turning overlooked applicants into a high-yield talent bench. If you're in construction, trades, or talent acquisition, this episode reveals why ignoring AI in recruiting will cost you top talent-and how to get ahead before the labor shortage intensifies even further. Key Takeaway: - Candidates are using AI for precise, multi-criteria job searches (location + relocation + company age/size/revenue/specialization), creating "sniper" applications from outside your market - Relocation is a massive untapped opportunity-AI surfaces motivated movers (spouse-driven, family needs, etc.) that traditional job boards miss - Your website is now the "source of truth" for AI-ensure it reflects accurate details on projects, safety, culture, leadership, awards, and thought leadership, or you'll get filtered out - AI briefings help candidates arrive over-prepared for interviews; unprepared applicants stand out negatively - Response time is everything-AI agents can auto-respond, schedule interviews, and answer policy Connect with AltCMO and Learn More Follow AltCMO on social media to stay updated on industry insights and news: LinkedIn: https://www.linkedin.com/company/altcmo/ Instagram: https://www.instagram.com/altcmo/ Blog: https://altcmo.net/blog/ Get in touch or learn more about our team: Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/  Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/