ERP 514: Measuring What Matters: How Awareness and Alignment Create Enduring Love - An Interview with Zoey Charif
Tue Feb 03 2026
Ever wondered why, despite our best intentions, we keep falling into the same relationship traps? Or how two people can feel worlds apart even when they desperately want things to work? The subtle dance of self-worth, mutual respect, and compatibility often determines whether love thrives or fizzles out. Too often, we end up settling for relationships that slowly chip away at our confidence, hoping for change while ignoring the mismatch in values, traits, and emotional needs.
In this episode, listeners are guided through a groundbreaking and practical approach for understanding the science behind love and relationship fulfillment. The conversation explores how to identify personal values and trait preferences, assess compatibility, break destructive patterns, and recognize the significance of self-worth in sustaining a healthy partnership. With fresh, research-backed insights, the episode offers actionable steps and honest reflections to help anyone desiring deeper connection, clarity, and empowerment in their romantic life.
Zoey Charif spent two decades decoding patterns of human attraction, pulling from her background in criminology, data analytics, and a drive to challenge everything we've been taught about love.
Born in Afghanistan, raised in Vancouver, and now based in Orange County, California, Zoey brings a rare blend of emotional depth, analytical precision, and lived experience to her work. Her framework is coachable and designed to help people transform their relationships.
Episode Highlights 04:43 Explaining the Love Formula: Scoring self and partner alignment.
08:41 When perceived value differs: Anxious and avoidant relationship patterns.
10:05 Attachment styles, emotional investment, and patterns of effort.
14:12 Personality dichotomies: Are we attracted to similar or opposite traits?
18:34 Distinguishing between values and traits in attraction.
21:14 Recognizing and interrupting destructive relationship patterns.
26:15 Impact of inconsistency: How decreasing value affects relationship satisfaction.
29:34 Core values: Dependability and reliability as key to relationship stability.
30:27 Using the Love Formula to rebuild connection and alignment in marriage.
33:47 Maintaining mutual admiration and fulfillment in long-term love.
36:58 The crucial role of self-worth and normalizing singlehood.
Your Check List of Actions to Take Reflect on Your Self-Worth: Honestly assess your own values and self-worth before seeking or deepening a relationship.
Identify Core Values: Clearly write down the values that matter most to you in life and relationships.
Rate Yourself: Give yourself a score on how well you feel you embody your own values and standards.
Evaluate Your Partner: Honestly assess your partner against your values, noting alignment and gaps.
Notice Trait Preferences: Identify the traits you're consistently attracted to, even if they might not serve you in the long term.
Watch for Destructive Patterns: Examine your previous relationship patterns for recurring traits or behaviors that led to dissatisfaction.
Communicate Openly: Share your value and trait scores with your partner as a tool for honest, non-defensive discussions about your relationship.
Prioritize Self-Awareness: Regularly check in with yourself to ensure your choices align with your values and that you're not compromising your well-being for the relationship.
Mentioned Emotionally Focused Therapy (EFT) (*Psychology Today) (link)
The Gottman Method
12 Relationship Principles to Strengthen Your Love (free guide)
Love Can, In Fact, Be Calculated (Hardcover) by Zoey Charif
Connect with Zoey Charif Websites: lovecaninfactbecalculated.com
Instagram: instagram.com/zoeycharif
TikTok: tiktok.com/@zoeycharif?_t=8ruz0ZyCH9i&_r=1
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Ever wondered why, despite our best intentions, we keep falling into the same relationship traps? Or how two people can feel worlds apart even when they desperately want things to work? The subtle dance of self-worth, mutual respect, and compatibility often determines whether love thrives or fizzles out. Too often, we end up settling for relationships that slowly chip away at our confidence, hoping for change while ignoring the mismatch in values, traits, and emotional needs. In this episode, listeners are guided through a groundbreaking and practical approach for understanding the science behind love and relationship fulfillment. The conversation explores how to identify personal values and trait preferences, assess compatibility, break destructive patterns, and recognize the significance of self-worth in sustaining a healthy partnership. With fresh, research-backed insights, the episode offers actionable steps and honest reflections to help anyone desiring deeper connection, clarity, and empowerment in their romantic life. Zoey Charif spent two decades decoding patterns of human attraction, pulling from her background in criminology, data analytics, and a drive to challenge everything we've been taught about love. Born in Afghanistan, raised in Vancouver, and now based in Orange County, California, Zoey brings a rare blend of emotional depth, analytical precision, and lived experience to her work. Her framework is coachable and designed to help people transform their relationships. Episode Highlights 04:43 Explaining the Love Formula: Scoring self and partner alignment. 08:41 When perceived value differs: Anxious and avoidant relationship patterns. 10:05 Attachment styles, emotional investment, and patterns of effort. 14:12 Personality dichotomies: Are we attracted to similar or opposite traits? 18:34 Distinguishing between values and traits in attraction. 21:14 Recognizing and interrupting destructive relationship patterns. 26:15 Impact of inconsistency: How decreasing value affects relationship satisfaction. 29:34 Core values: Dependability and reliability as key to relationship stability. 30:27 Using the Love Formula to rebuild connection and alignment in marriage. 33:47 Maintaining mutual admiration and fulfillment in long-term love. 36:58 The crucial role of self-worth and normalizing singlehood. Your Check List of Actions to Take Reflect on Your Self-Worth: Honestly assess your own values and self-worth before seeking or deepening a relationship. Identify Core Values: Clearly write down the values that matter most to you in life and relationships. Rate Yourself: Give yourself a score on how well you feel you embody your own values and standards. Evaluate Your Partner: Honestly assess your partner against your values, noting alignment and gaps. Notice Trait Preferences: Identify the traits you're consistently attracted to, even if they might not serve you in the long term. Watch for Destructive Patterns: Examine your previous relationship patterns for recurring traits or behaviors that led to dissatisfaction. Communicate Openly: Share your value and trait scores with your partner as a tool for honest, non-defensive discussions about your relationship. Prioritize Self-Awareness: Regularly check in with yourself to ensure your choices align with your values and that you're not compromising your well-being for the relationship. Mentioned Emotionally Focused Therapy (EFT) (*Psychology Today) (link) The Gottman Method 12 Relationship Principles to Strengthen Your Love (free guide) Love Can, In Fact, Be Calculated (Hardcover) by Zoey Charif Connect with Zoey Charif Websites: lovecaninfactbecalculated.com Instagram: instagram.com/zoeycharif TikTok: tiktok.com/@zoeycharif?_t=8ruz0ZyCH9i&_r=1