7 Experts Breakdown the Sydney Sweeney Social Media Drama
Thu Aug 07 2025
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An ad about jeans. A storm of global opinions. And a brand caught in the middle.
In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep?
Joined by a panel of seven expert marketers, including Hailey Knott, the former American Eagle social media lead, we explore what this media storm reveals about risk, reputation, and relevance in an always-on, always-reacting world.
Here are some of the biggest takeaways for marketers navigating today’s cultural and reputational minefield:
When does disruptive marketing cross the line into divisiveness?Why agency-brand dynamics and internal culture shape crisis outcomesWhy having a crisis playbook is non-negotiable for bold campaignsWhat Gen Z and Gen Alpha expect and demand from the brands they supportIf you are a brand marketer, CEO, or social media manager you do not want to miss this episode!
🎧 Subscribe & Share
If you enjoyed this episode, be sure to subscribe, rate, and share with your fellow visionaries.
💼 Work With Us
Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com.
📍 Connect with Us:
Host: Aja Bradley Kemp Follow on Instagram | Listen on iHeartRadio | Watch on TikTok
🎙️ Making the Moment is produced by Conversate Collective.
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Send us a text An ad about jeans. A storm of global opinions. And a brand caught in the middle. In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep? Joined by a panel of seven expert marketers, including Hailey Knott, the former American Eagle social media lead, we explore what this media storm reveals about risk, reputation, and relevance in an always-on, always-reacting world. Here are some of the biggest takeaways for marketers navigating today’s cultural and reputational minefield: When does disruptive marketing cross the line into divisiveness?Why agency-brand dynamics and internal culture shape crisis outcomesWhy having a crisis playbook is non-negotiable for bold campaignsWhat Gen Z and Gen Alpha expect and demand from the brands they supportIf you are a brand marketer, CEO, or social media manager you do not want to miss this episode! 🎧 Subscribe & Share If you enjoyed this episode, be sure to subscribe, rate, and share with your fellow visionaries. 💼 Work With Us Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com. 📍 Connect with Us: Host: Aja Bradley Kemp Follow on Instagram | Listen on iHeartRadio | Watch on TikTok 🎙️ Making the Moment is produced by Conversate Collective.