EP | 715 - How To Explain What You Do So People Actually Want To Buy
Thu Feb 05 2026
If I asked you at the dinner table what you do as an online fitness coach and you can't tell me with absolute clarity, this episode and your offer is what you should work on right now.
When it comes to success with our IFCA clients, when they finally nail their offer and they feel confident about it, everything else starts falling into place.
I'm going to give you some examples of offers I re-wrote for clients recently, how to think about your offer using the Hormozi Value Equation, how you can use our AI software to upgrade your offer, and more!
Time Stamps:
(0:52) Making A Better Offer
(2:20) Benefits vs Results
(3:26) IFCA Client Examples
(6:11) Alex Hormozi's Value Equation
(8:26) Selling The Vacation Not The Flight
(9:11) The Mechanism
(10:57) DM Me "AI Offer"
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🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?
Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.
👉 Click Here to Join The 5-Day Challenge
Prefer to Watch?
Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →
👉 https://www.youtube.com/@jordandugger
Want support + free training?
Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course
👉 Join the Fitness Business Secrets Group
🚀 Want to scale to $10k–$30k/month?
Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.
👉 Watch the 3-Minute Video
More
If I asked you at the dinner table what you do as an online fitness coach and you can't tell me with absolute clarity, this episode and your offer is what you should work on right now. When it comes to success with our IFCA clients, when they finally nail their offer and they feel confident about it, everything else starts falling into place. I'm going to give you some examples of offers I re-wrote for clients recently, how to think about your offer using the Hormozi Value Equation, how you can use our AI software to upgrade your offer, and more! Time Stamps: (0:52) Making A Better Offer (2:20) Benefits vs Results (3:26) IFCA Client Examples (6:11) Alex Hormozi's Value Equation (8:26) Selling The Vacation Not The Flight (9:11) The Mechanism (10:57) DM Me "AI Offer" ---------- 🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes? Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent 👉 Click Here For Instant Access 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs. 👉 Click Here to Join The 5-Day Challenge Prefer to Watch? Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content → 👉 https://www.youtube.com/@jordandugger Want support + free training? Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course 👉 Join the Fitness Business Secrets Group 🚀 Want to scale to $10k–$30k/month? Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot. 👉 Watch the 3-Minute Video