This Week In Fitness: Hims & Hers Oral GLP-1, EoS Fitness Growth, UFC GYM China Expansion
Fri Feb 06 2026
This Week in Fitness breaks down the most important business stories shaping the global fitness and wellness industry. Each week, we cut through the noise to highlight expansion moves, technology shifts, investment activity, and emerging trends operators and executives should actually be paying attention to — all in under five minutes.
This Week in Fitness: The Stories We’re Watching
The Pack Launches Global Franchising Platform
Backed by Rumble co-founders, Super Bowl–winning NFL quarterback Russell Wilson, and Grammy Award–winning artist Ciara, The Pack moves into franchising as demand builds for experience-led, self-defense–based group fitness concepts.
UFC GYM Enters Mainland China
UFC GYM expands into Mainland China, bringing its performance-led, MMA-rooted training model to a fast-growing market focused on structured, results-driven fitness experiences.
EoS Fitness Surpasses Two Million Members
The HVLP operator closes 2025 with more than two million members, a 20 percent footprint expansion, a major Southern California acquisition, and continued investment in amenities and community initiatives.
Technogym Named Official Supplier for Milano Cortina 2026
Technogym secures its tenth Olympic and Paralympic Games partnership, equipping athlete training centers across six host locations for the 2026 Winter Games.
EGYM and seca Introduce Integrated Fitness Hub
The two companies launch a combined onboarding and medical-grade body composition assessment station, signaling continued convergence between digital fitness ecosystems and clinical measurement.
Hims & Hers Expands Weight Loss Offerings
The telehealth platform adds a compounded oral semaglutide option, expanding delivery formats for GLP-1–based weight loss under licensed provider oversight.
Dogtopia and YogaSix Partner on Routine-Based Wellness
The brands launch Paws and Poses, a February initiative designed to help pet parents maintain consistent wellness routines by pairing yoga with dog daycare.
Stay fit, stay informed, and keep you fitness business in shape.
#fitnessbusiness #fitnessindustry #gymbusiness
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This Week in Fitness breaks down the most important business stories shaping the global fitness and wellness industry. Each week, we cut through the noise to highlight expansion moves, technology shifts, investment activity, and emerging trends operators and executives should actually be paying attention to — all in under five minutes. This Week in Fitness: The Stories We’re Watching The Pack Launches Global Franchising Platform Backed by Rumble co-founders, Super Bowl–winning NFL quarterback Russell Wilson, and Grammy Award–winning artist Ciara, The Pack moves into franchising as demand builds for experience-led, self-defense–based group fitness concepts. UFC GYM Enters Mainland China UFC GYM expands into Mainland China, bringing its performance-led, MMA-rooted training model to a fast-growing market focused on structured, results-driven fitness experiences. EoS Fitness Surpasses Two Million Members The HVLP operator closes 2025 with more than two million members, a 20 percent footprint expansion, a major Southern California acquisition, and continued investment in amenities and community initiatives. Technogym Named Official Supplier for Milano Cortina 2026 Technogym secures its tenth Olympic and Paralympic Games partnership, equipping athlete training centers across six host locations for the 2026 Winter Games. EGYM and seca Introduce Integrated Fitness Hub The two companies launch a combined onboarding and medical-grade body composition assessment station, signaling continued convergence between digital fitness ecosystems and clinical measurement. Hims & Hers Expands Weight Loss Offerings The telehealth platform adds a compounded oral semaglutide option, expanding delivery formats for GLP-1–based weight loss under licensed provider oversight. Dogtopia and YogaSix Partner on Routine-Based Wellness The brands launch Paws and Poses, a February initiative designed to help pet parents maintain consistent wellness routines by pairing yoga with dog daycare. Stay fit, stay informed, and keep you fitness business in shape. #fitnessbusiness #fitnessindustry #gymbusiness