104 - What to do when your brewery's brand name doesn't travel
Tue Feb 03 2026
Points of discussion:
1. Acquired
2. How we built the Cold Drinking Beer brand
3. How we refreshed Ore Dock's brand
4. How we refreshed Fernson's packaging
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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com
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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com
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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
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Points of discussion: 1. Acquired 2. How we built the Cold Drinking Beer brand 3. How we refreshed Ore Dock's brand 4. How we refreshed Fernson's packaging - Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com