Behind Her Empire

Luna Aziz is the founder and CEO of Legendairy Milk, a wellness brand known for its lactation support and holistic products for women navigating motherhood and beyond. But Legendairy Milk didn’t start as a business. It started with Luna as a new mom struggling with chronic low milk supply and asking one question no one could answer: why? So she did the unglamorous work herself. She researched what women across cultures had used for centuries, ground herbs in her kitchen with a coffee grinder, filled capsules by hand using a pill machine from eBay, and tested everything on herself. With just $750 and a newborn, she opened a tiny Etsy shop, expecting maybe one order a month, until a single Facebook post brought in 50 orders overnight and she turned her hobby into a business then. In this episode, Luna shares how curiosity became her unfair advantage, taking her from postpartum survival mode to building a multimillion-dollar, education-first brand now sold at Target, Walmart, and Amazon. We talk about bootstrapping, finding the right manufacturing partners, growing without outside capital, and the burnout that taught her to build a team and protect her health. If you’re waiting to feel ready before you start, Luna’s story is a powerful reminder that curiosity and resourcefulness matter far more than having it all figured out. In this episode, we’ll talk to Luna about: * How her own health struggles sparked curiosity around holistic healing. [02:06] * Luna’s “why” — creating wellness solutions born from lived experience. [04:57] * Luna’s upbringing, cultural influences, and early relationship with wellness. [05:33] * Who Luna was before motherhood and building her brand. [08:14] * Navigating motherhood and the wake-up call that shifted her priorities. [11:37] * The moment Luna realized she wanted to create something of her own. [17:44] * Her experience working in tech and questioning the traditional office path. [21:39] * Navigating motherhood, finances, and building a business from scratch. [24:11] * Finding the right manufacturer and business partner. [26:50] * Working with her husband and him transitioning to Legendairy Milk full-time. [29:18] * How Luna approached growth without chasing traditional startup pressure. [30:48] * How Luna sustained her brand’s position in the market while navigating growth. [33:09] * The process behind ideating and launching the products. [36:40] * The lessons Luna learned about burnout and delegating to grow her brand. [40:30] * Luna’s passion for her brand is deeply personal, fueled by the support of her community. [44:50] * How three years of effort led to Target placement and a major business milestone. [47:12] * Experiencing the gap in postpartum care. [50:05] * Expanding presence in Target, Walmart, and Amazon to reach moms everywhere. [52:39] * Luna’s cautious approach to risk has shaped her business decisions. [55:36] * Advice for women building businesses while caring for themselves. [58:25] This episode is brought to you by Beeya: * If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10 Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/ * Website: https://www.behindherempire.com/ Follow Luna: * Website: https://www.legendairymilk.com/ * Instagram: https://www.instagram.com/legendairymilk/ Hosted on Acast. See acast.com/privacy for more information.