Ep. 202 | From Mid-Market to Luxury in the Wedding Industry | Pearl Farquharson
Wed Feb 04 2026
Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE.
With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical.
🎧 Tune in as we cover:
Why luxury isn’t just about price - and what truly defines it
Mindset shifts needed to confidently step into the luxury market
How manners, etiquette, and education quietly shape luxury client experiences
Why not every business needs to (or should) pursue luxury
How to reverse-engineer pricing based on the life you want - not fear
How raising your prices can create positive impact far beyond your own business
The tools and systems that support a high-end client experience
How authenticity and polarization strengthen a luxury brand
📚 Resources & recommendations from Pearl:
Unreasonable Hospitality by Will Guidara
You Are a Badass at Making Money by Jen Sincero
✨ Pearl’s philosophy? “How you do the smallest things is how you do everything.” Luxury starts long before the event - it’s felt in every email, every touchpoint, every decision.
Connect with Pearl:
Website: bydelsie.com
Instagram: @bydelsie
TikTok: @bydelsie
YouTube: By Delsie
Whether you’re happily mid-market or luxury-bound, Pearl’s commitment to excellence, love for hospitality, and powerful “why” will expand what you believe is possible for you, your business, and your life.
🎙 Subscribe + share this episode with a fellow wedding pro ready to elevate their brand.
Follow I Do Wedding Marketing:
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I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
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Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE. With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical. 🎧 Tune in as we cover: Why luxury isn’t just about price - and what truly defines it Mindset shifts needed to confidently step into the luxury market How manners, etiquette, and education quietly shape luxury client experiences Why not every business needs to (or should) pursue luxury How to reverse-engineer pricing based on the life you want - not fear How raising your prices can create positive impact far beyond your own business The tools and systems that support a high-end client experience How authenticity and polarization strengthen a luxury brand 📚 Resources & recommendations from Pearl: Unreasonable Hospitality by Will Guidara You Are a Badass at Making Money by Jen Sincero ✨ Pearl’s philosophy? “How you do the smallest things is how you do everything.” Luxury starts long before the event - it’s felt in every email, every touchpoint, every decision. Connect with Pearl: Website: bydelsie.com Instagram: @bydelsie TikTok: @bydelsie YouTube: By Delsie Whether you’re happily mid-market or luxury-bound, Pearl’s commitment to excellence, love for hospitality, and powerful “why” will expand what you believe is possible for you, your business, and your life. 🎙 Subscribe + share this episode with a fellow wedding pro ready to elevate their brand. Follow I Do Wedding Marketing: Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP