Content That Sells: The Difference Between Engagement and Revenue
Mon Feb 02 2026
If you've ever looked at your Instagram analytics and felt proud of your engagement rate, only to realise you haven't made a sale in weeks, this episode is going to completely change how you approach content creation.
You're getting tons of likes and comments. Your engagement rate is solid. People tell you they love your content. But when you launch a course or open spots for coaching? Crickets. Sound familiar?
Here's the uncomfortable truth: you can have amazing engagement and still make no money. That means you're essentially running a free entertainment account, not a business. And the reason is simple—you're creating "engagement content" instead of "conversion content," and there's a massive difference between the two.
In this episode, I'm breaking down why popular content often doesn't generate sales, what conversion content actually looks like, and how to shift your content strategy so you're building revenue, not just vanity metrics.
Engagement is nice. Revenue is necessary. This episode shows you how to create content that does both.
Send me a message right here
Support the show
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...
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If you've ever looked at your Instagram analytics and felt proud of your engagement rate, only to realise you haven't made a sale in weeks, this episode is going to completely change how you approach content creation. You're getting tons of likes and comments. Your engagement rate is solid. People tell you they love your content. But when you launch a course or open spots for coaching? Crickets. Sound familiar? Here's the uncomfortable truth: you can have amazing engagement and still make no money. That means you're essentially running a free entertainment account, not a business. And the reason is simple—you're creating "engagement content" instead of "conversion content," and there's a massive difference between the two. In this episode, I'm breaking down why popular content often doesn't generate sales, what conversion content actually looks like, and how to shift your content strategy so you're building revenue, not just vanity metrics. Engagement is nice. Revenue is necessary. This episode shows you how to create content that does both. Send me a message right here Support the show Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...