Revenue Rehab

This week on Revenue Rehab, Brandi Starr is joined by Lorraine Ball, an accomplished entrepreneur and marketing leader. Together, they break down how Lorraine transformed a marketing department plagued by constant resignations and instability into a high-performing, fully retained team. They discuss Lorraine’s decisive strategies, including team realignment, personalized work scheduling, and proactive leadership that delivered measurable savings and capacity gains. If you’re looking for actionable ways to create aligned, resilient revenue teams, this episode is for you.  Revenue leaders who’ve been in the trenches share how they tackled real challenges—what worked, what didn’t, and what you can apply to your own strategy. These episodes go beyond theory, breaking down real-world implementation stories with concrete examples, step-by-step insights, and measurable outcomes.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Diagnosing and Addressing Team Turnover Crisis [03:40]  Lorraine Ball shares how she inherited a department where “one person a week at least was quitting,” creating massive instability and high recruiting costs. She quickly identified the root cause as a culture treating employees as interchangeable parts. Lorraine’s first step was to get to know individual team members and match roles to their strengths, directly tackling the source of ongoing resignations.  Topic #2: Implementing Flexible Work Structures for Creatives [09:29]  Recognizing that rigid schedules were a poor fit for her creative team, Lorraine sat down with groups and asked, “If you could set your working hours… tell me what works for you.” By introducing customized schedules based on team input, she increased productivity and morale while extending team coverage. Within 12 weeks, this shift played a decisive role in eliminating turnover and stabilizing departmental output.  Topic #3: Achieving Tangible Financial and Operational Gains [20:17]  Lorraine outlines clear metrics from her changes, noting, “We were probably spending about $10,000 a month on recruiting fees. So right off the bat, we were saving $100,000.” She further highlights how retention enabled the team to reduce marketing backorders from 300 to zero and freed up capacity to find new revenue opportunities, connecting people-focused change with direct business results.   Key Learning or Action Item  If you had it to do all over again, what's one thing you'd do differently? Lorraine said she would have involved her senior team leaders more in the beginning instead of tackling everything on her own. By engaging them earlier, she believes they could have solved problems and moved through challenges faster.  The Big Win  By rebuilding team structure and culture, Lorraine Ball reduced marketing department turnover from 100 percent annually to zero for 18 months, saving over $100K in recruiting costs and creating a team so efficient they had surplus capacity.  Links:  LinkedIn: https://www.linkedin.com/in/lorraineball/   Instagram: https://www.instagram.com/themtfwpodcast/   Facebook: https://www.facebook.com/MTFWpodcast/   YouTube: https://www.youtube.com/@MTFWPodcast   Amazon: https://www.amazon.com/stores/Lorraine-Ball/author/B0C1J55B3H   Website: https://morethanafewwords.com/   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.