Is a $10 Million Super Bowl Ad Still a Good Deal?
Fri Feb 06 2026
In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment and why brands are pulling back.
You’ll learn about:
The true ROI of a Super Bowl adWhy Super Bowl attention is still "cheap"How new companies get "broad awareness" from the Big GameThe importance of "relevance" for established brands like Raisin BranWhy the creative is more important than the attentionThe inevitable role of AI in advertising and NIL
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In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable of success and how brands can end up wasting up to $30 million on a poor spot. Finally, I talk about the public's current "anti-AI" sentiment and why brands are pulling back. You’ll learn about: The true ROI of a Super Bowl adWhy Super Bowl attention is still "cheap"How new companies get "broad awareness" from the Big GameThe importance of "relevance" for established brands like Raisin BranWhy the creative is more important than the attentionThe inevitable role of AI in advertising and NIL