What Is 360Brew? How LinkedIn’s Algorithms Really Work
Wed Feb 04 2026
What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?
Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.
In this episode, you’ll learn:
What 360Brew really is (and what it isn’t) How LinkedIn evaluates content signals today Whether 360Brew changes reach or visibility What 360Brew means for B2B marketers and Company Pages Why strategy, relevance, and consistency still beat hacks
Key moments in this episode -
00:00 Introduction to LinkedIn's 360Brew
03:06 Understanding 360Brew: What It Is and Why It Matters
06:15 How 360Brew Works: A Deep Dive
07:49 Impact of 360Brew on Reach and Visibility
11:26 360Brew for B2B Marketers: Key Insights
15:06 Company Pages and 360Brew: Best Practices
18:00 Employee Advocacy in the Age of 360Brew
20:05 Posting Strategies and Formats on LinkedIn
21:47 Rapid Myth Busting and Final Thoughts
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1
CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter
#LinkedIn #B2BMarketing #LinkedInAlgorithm
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What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy? Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026. In this episode, you’ll learn: What 360Brew really is (and what it isn’t) How LinkedIn evaluates content signals today Whether 360Brew changes reach or visibility What 360Brew means for B2B marketers and Company Pages Why strategy, relevance, and consistency still beat hacks Key moments in this episode - 00:00 Introduction to LinkedIn's 360Brew 03:06 Understanding 360Brew: What It Is and Why It Matters 06:15 How 360Brew Works: A Deep Dive 07:49 Impact of 360Brew on Reach and Visibility 11:26 360Brew for B2B Marketers: Key Insights 15:06 Company Pages and 360Brew: Best Practices 18:00 Employee Advocacy in the Age of 360Brew 20:05 Posting Strategies and Formats on LinkedIn 21:47 Rapid Myth Busting and Final Thoughts Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1 CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter #LinkedIn #B2BMarketing #LinkedInAlgorithm