The DocuStunt Playbook: Getting Executive Buy-In for Authentic Video Storytelling
Thu Dec 04 2025
Have you ever had a brilliant video content idea that you knew could transform your brand's social media presence, only to watch it get shot down in the boardroom? You're staring at declining engagement, watching competitors gain traction with authentic content, and knowing that your polished, safe videos aren't cutting through the noise anymore. Meanwhile, you're stuck explaining why "professional" doesn't always mean effective, why vulnerability can be more valuable than perfection, and why your audience craves real stories over stock footage montages. The frustration of having the vision but lacking the organizational support to execute it is something most social media managers know all too well.
That's exactly what our guest today is here to help with. Marley Jaxx is an award-winning filmmaker and globally-recognized expert in video creation who runs Jaxx Productions and has revolutionized how entrepreneurs approach video storytelling. She's the mastermind behind the DocuStunt strategy - a documentary-style approach that's helped her disrupt a $70 billion industry. Marley has built her reputation on creating authentic, compelling video content that drives real business results, and more importantly, she knows exactly how to get leadership teams excited about investing in this kind of storytelling approach.
Social Pulse Podcast host Mike Allton asked Marley Jaxx about:
🧡 Executive Buy-In Strategies - How to present documentary-style content proposals that resonate with leadership and secure budget approval.
🧡 DocuStunt Framework Implementation - The step-by-step process for structuring, planning, and executing authentic video storytelling campaigns within organizational constraints.
🧡 ROI and Risk Management - How to address leadership concerns about authenticity, budget allocation, and measuring success with documentary-style social content.
Learn more about Marley Jaxx
Connect with Marley Jaxx on LinkedIn
Connect with Marley Jaxx on Youtube
Connect with Marley Jaxx on Instagram
Resources & Brands mentioned in this episode
Jaxx Productions
Join Social Pulse Community on Facebook
Learn more about Agorapulse with a free demo
DocuStunt strategy
Manhattan Film Festival
LA Documentary Film Festival
Guy Kawasaki
Canva
McDonald's
Target
Walmart
Nike
Budweiser
Jake from State Farm
T-Mobile
Mr. Beast
Mark Rober
CapCut
ChatGPT
Upwork
Fiverr
Adobe Premier Pro
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-docustunt-playbook-getting-executive-buy-in-for-authentic-video-storytelling
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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Have you ever had a brilliant video content idea that you knew could transform your brand's social media presence, only to watch it get shot down in the boardroom? You're staring at declining engagement, watching competitors gain traction with authentic content, and knowing that your polished, safe videos aren't cutting through the noise anymore. Meanwhile, you're stuck explaining why "professional" doesn't always mean effective, why vulnerability can be more valuable than perfection, and why your audience craves real stories over stock footage montages. The frustration of having the vision but lacking the organizational support to execute it is something most social media managers know all too well. That's exactly what our guest today is here to help with. Marley Jaxx is an award-winning filmmaker and globally-recognized expert in video creation who runs Jaxx Productions and has revolutionized how entrepreneurs approach video storytelling. She's the mastermind behind the DocuStunt strategy - a documentary-style approach that's helped her disrupt a $70 billion industry. Marley has built her reputation on creating authentic, compelling video content that drives real business results, and more importantly, she knows exactly how to get leadership teams excited about investing in this kind of storytelling approach. Social Pulse Podcast host Mike Allton asked Marley Jaxx about: 🧡 Executive Buy-In Strategies - How to present documentary-style content proposals that resonate with leadership and secure budget approval. 🧡 DocuStunt Framework Implementation - The step-by-step process for structuring, planning, and executing authentic video storytelling campaigns within organizational constraints. 🧡 ROI and Risk Management - How to address leadership concerns about authenticity, budget allocation, and measuring success with documentary-style social content. Learn more about Marley Jaxx Connect with Marley Jaxx on LinkedIn Connect with Marley Jaxx on Youtube Connect with Marley Jaxx on Instagram Resources & Brands mentioned in this episode Jaxx Productions Join Social Pulse Community on Facebook Learn more about Agorapulse with a free demo DocuStunt strategy Manhattan Film Festival LA Documentary Film Festival Guy Kawasaki Canva McDonald's Target Walmart Nike Budweiser Jake from State Farm T-Mobile Mr. Beast Mark Rober CapCut ChatGPT Upwork Fiverr Adobe Premier Pro Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-docustunt-playbook-getting-executive-buy-in-for-authentic-video-storytelling Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.